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embrace, extend, and extinguish

A business strategy of implementing a public standard or developing software compatible with it, adding features not supported by the public standard, then marginalizing competition that does not (or cannot) support such proprietary additions. Popularized during the United States v. Microsoft Corp. antitrust trial as a phrase used internally by Microsoft regarding its own business philosophy. The global tech giant has seemingly taken "embrace, extend, and extinguish" as its business motto in recent years, sucking up all sorts of various web-based technologies over the years and mutating them into proprietary forms that no one else can hope to compete with.
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extend (one) credit

To allow one to owe money or use credit to purchase something. The bar won't extend me credit anymore, not with all the money I owe them already. The bank agreed to extend the company credit in order to finance its renovations.
See also: credit, extend

extend (one's) sympathy

To share one's condolences. I'm so sorry to hear about your sister's passing. Please extend my sympathy to your mother as well. Don't worry, I extended your sympathy in my card too.
See also: extend, sympathy

extend (one's) sympathy to (someone)

To share one's condolences with someone. I'm so sorry to hear about your sister's passing. Please extend my sympathy to your mother as well.
See also: extend, sympathy, to

extend a/(one's) hand

1. To reach toward someone in order to shake hands. He extended his hand once we agreed on the terms, and I shook it firmly.
2. To make a gesture or declaration of welcome, amity, goodwill, etc. (to someone). Ultimately, we are all football fans, so I always extend a hand in friendship to my opponents and their supporters.
3. To offer one's support or assistance (to someone). The entire community has extended their hand to help us recover from this devastating tragedy. The country was quick to extend a hand when its neighbor to the North needed an ally.
See also: extend, hand

extend across (something)

To stretch across or over something. When we noticed the dark clouds extending across the skyline, we quickly packed up our things and ran from the beach.
See also: across, extend

extend credit to (one)

To allow someone to owe money or use credit. They won't extend credit to me anymore, not with all the money I owe.
See also: credit, extend, to

extend from (something)

To stretch from one thing or place to another; to affect multiple things or areas. Unfortunately, it seems like the leak has extended from the kitchen to the living room.
See also: extend

extend over (someone or something)

To stretch across or over someone or something. When we noticed the dark clouds extending over the skyline, we quickly packed up our things and ran from the beach.
See also: extend, over

extend to (someone or something)

1. To spread or continue to some area or point. Has the leak in the kitchen extended to the living room now too?
2. To include or encompass someone or something. The handbook extends to seniors too, so you'll get a demerit if your shirt isn't tucked in.
3. To cause something to become longer, either in physical length or duration. In this usage, a noun or pronoun can be used between "extend" and "to." Can you extend the measuring tape to this spot on the wall?
4. To share something with someone. In this usage, a noun or pronoun can be used between "extend" and "to." I'm so sorry to hear about your sister's passing. Please extend my sympathy to your mother as well.
See also: extend, to
Farlex Dictionary of Idioms. © 2022 Farlex, Inc, all rights reserved.

extend across something

to spread across something. The shadows extended across the whole land. The fog extended across the low-lying land.
See also: across, extend

extend credit (to someone or a company)

 and extend someone or a company credit
to allow someone to purchase something on credit. I'm sorry, Mr. Smith, but because of your poor record of payment, we are no longer able to extend credit to you. Look at this letter, Jane. The store won't extend credit anymore.
See also: credit, extend

extend (from something) (to something)

to spread from one point to another point. The cloud of smoke extended from one end of town to the other. It extended to the end of the road from our front gate.

extend one's sympathy (to someone)

to express sympathy to someone. (A very polite and formal way to tell someone that you are sorry about a misfortune.) Please permit me to extend my sympathy to you and your children. I'm very sorry to hear of the death of your husband. Let's extend our sympathy to Bill Jones, who is in the hospital with a broken leg. We should send him some flowers.
See also: extend, sympathy

extend over someone or something

to spread over someone or something. The smoke extended over Tom and his friends, who were having a picnic. The cloud extended over the entire valley.
See also: extend, over

extend something to something

1. . to lengthen something to reach something. We extended the antenna to its full length. Extend your arm to the wall and see how straight you can make it.
2. to push a stated deadline further into the future. I will extend the deadline to Friday. We cannot extend the due date to next month.
See also: extend, to

extend to someone or something

to reach all the way to someone or something. This policy extends to you also. The road extends to Los Angeles.
See also: extend, to
McGraw-Hill Dictionary of American Idioms and Phrasal Verbs. © 2002 by The McGraw-Hill Companies, Inc.

extend credit to

Also, extend someone credit. Allow a purchase on credit; also, permit someone to owe money. For example, The store is closing your charge account; they won't extend credit to you any more, or The normal procedure is to extend you credit for three months, and after that we charge interest . This idiom uses the verb extend in the sense of "offer" or "provide," a usage dating from the mid-1500s.
See also: credit, extend, to

give credit

1. Also, extend credit. Trust someone to pay at some future time what he or she owes. For example, I haven't enough cash this month, so I hope they'll give me credit. This use of credit dates from the mid-1500s.
2. Acknowledge an accomplishment, as in They really should give her credit for the work she's done. [Late 1700s] The phrase is sometimes amplified to give credit where credit is due, meaning the acknowledgment should be to the person who deserves it. This expression was probably coined by Samuel Adams in a letter (October 29, 1777), which put it: "Give credit to whom credit due." It is sometimes put give someone their due, as in We should really give Nancy her due for trying to sort out this mess.
See also: credit, give
The American Heritage® Dictionary of Idioms by Christine Ammer. Copyright © 2003, 1997 by The Christine Ammer 1992 Trust. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

extend to

1. To stretch out to some point: The road extends to the next city.
2. To lengthen or prolong something to some point: We extended the table's legs to raise its height. I'd like to extend my holiday to the weekend.
3. To include someone or something in a sphere of influence: These rules extend to applications submitted before this morning.
4. To offer something to someone: Extend my best wishes to your family.
See also: extend, to
The American Heritage® Dictionary of Phrasal Verbs. Copyright © 2005 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
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References in periodicals archive ?
For example, if the brand's level of loyalty and value is relatively low then the level of brand extendibility becomes secondary in reaching the BrandPicture.
In previous research on brand extension, scholars have examined the extendibility of different brands when an extension is developed for which the brand concept is consistent with the parent brand (Martin & Stewart, 2001; Park et al., 1991).
The extendibility capability via tram-train is not just about on-street operations down into Cardiff Bay and the city centre, but extending the metro through the new Plasdwr housing in north west Cardiff onto Creigiau and Talbot Green.
Mainland production companies have long been grappling with the issue of how to create extendibility in IP works.
(14) Writing in 1715, for instance, Derham concedes based on the doctrine of infinite extendibility that the universe could just as easily be governed by "many systems" as "one," even if he thought that an infinite universe also gave evidence for creation by design.
Functional requirement issues like the report generation, appointment scheduling, patient registration, encounters, observations, creation of concepts, in addition to considerations on the extendibility of the core application to accommodate new modules were identified.
The company has demonstrated its brand extendibility, now offering a wide range of successful plant-based food products found in more than 25,000 stores across North America, as well as in select international markets.
Give extendibility and specialization mechanisms to enlarge the main concepts.
Hamstring extendibility was assessed while supine, with the test leg in 90[degrees] hip flexion, thigh supported, knee comfortably flexed.
Models developed under this standard have the advantages of simplicity, good extendibility, and portability [12].
OpenFOAM servers as the main framework which is highly modular and elegant extendibility [26] and LAMMPS is built as a library to be called from.
(1) Extendibility. JINI network not central control, when new service automatic joining, the entire JINI network dynamic will manage itself voluntarily, but does not need the manager to carry out the disposition and supervisory work.
West, Matching extendibility in hypercubes, SIAM J.