establish (oneself, someone, or something) as (something)

(redirected from establish them as)

establish (oneself, someone, or something) as (something)

To confirm oneself, someone, or something's role or reputation to be something. That merger established the company as the biggest on the East Coast. I think you need to establish yourself as a tough teacher early on so that the kids actually listen to you.
See also: establish

establish someone or something as someone or something

to validate or confirm someone or something as someone or something. As soon as we establish her as a viable candidate, we will launch the publicity campaign. She established herself as an authority on rare books.
See also: establish