establish (oneself, someone, or something) as (something)

(redirected from establish ourselves as)

establish (oneself, someone, or something) as (something)

To confirm oneself, someone, or something's role or reputation as being a certain thing or having a certain status. That merger established the company as the biggest on the East Coast. I think you need to establish yourself as a tough teacher early on so that the kids actually listen to you.
See also: establish

establish someone or something as someone or something

to validate or confirm someone or something as someone or something. As soon as we establish her as a viable candidate, we will launch the publicity campaign. She established herself as an authority on rare books.
See also: establish
References in periodicals archive ?
We want to establish ourselves as the premier team, and we have to start by winning two in a row.
Karl Pinto, Chairman of Goodwin added, "We are looking to the future to establish ourselves as the leading bio processing services company.
As we continue to establish ourselves as the safest long-term solution in hazard communication, it is imperative that we have experienced and talented individuals like Christine and Bill to contribute to our position in the market.
The addition of these blocks is consistent with our strategy to increase our presence in high-potential deepwater areas, establish ourselves as a deepwater operator, and establish deepwater exploration as a major element of the company's worldwide exploration portfolio.
Richard Rabins, CEO of NewKidCo, stated, &uot;We are very pleased with Merrill Lynch's knowledge and approach towards our business and we believe that their relationships with key players in our industry will help us further establish ourselves as a leading force in the children's video game market.
Narrowing our agenda and continuing to establish ourselves as the premier bar code software vendor is our one and only New Year's resolution.