the emperor's new clothes

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the emperor's new clothes

Something widely accepted as true or professed as being praiseworthy due to an unwillingness of the general population to criticize it or be seen as going against popular opinion. Taken from the Hans Christian Andersen fable of the same name, in which a vain king is sold imaginary clothing by two weavers who promise him that it can only be seen by those who are ignorant, incompetent, or unfit for their position. The company's newest device is, in fact, a complete waste of money, but so many people are invested in their brand loyalty that they will continue to buy and adore it like the emperor's new clothes.
See also: clothes, new

the ˌemperor’s new ˈclothes


the ˌemperor has no ˈclothes

used to describe a situation in which everybody suddenly realises that they were mistaken in believing that somebody/something was very good, important, etc: Soon, investors will realize that the emperor has no clothes and there will be a big sell-off in stocks.This comes from a story by Hans Christian Andersen. Two men offer to make an emperor a new suit from a very light material which they say stupid people cannot see. When the emperor puts on the suit, nobody wants to appear stupid so they all praise his new clothes. However, when a little boy asks why the emperor has no clothes on, everybody admits that they can see no clothes and that the emperor is naked.
See also: clothes, new
References in classic literature ?
None of the Emperor's clothes had met with such approval as these had.
Less than a hundred days into its tenure, India's ruling Bharatiya Janata Party (BJP) is in a hurry to shed its assumed skin and wear its original emperor's clothes.
It remains to be seen who takes over the emperor's clothes, including that sharp suit, on Match of the Day next season.
The government gives thousands of dinars to advisors and consultancy firms to tell them that emperor's clothes are beautiful, while he is wearing nothing," he said, referring to the famous short tale by Hans Christian Andersen.
Was this I wonder, a case of the emperor's clothes - the London critics raved about the play, so we dim provincials must do the same?
The story of the whistleblower is one we must keep telling, for people in high places are forever trying to sell us a new set of emperor's clothes.
All I ever hear from the IT domain is how wonderful the emperor's clothes are (to the tune of a $20B fashion show, no less).
The days of chivalry are gone,' he continued, as he watched the crowd 'cut and tear' bits of the dead emperor's clothes until his 'well-built' body was left 'nearly naked'.
Multicharacter head-scratcher, yo-yoing between New Mexico and Oregon--and back and forth in time--doesn't finally reveal much beneath the emperor's clothes to repay viewers' concentration during the first half.
You can either hang on and pretend that it is; keep your fingers crossed and your eyes closed and hope no-one notices, or at least that if they do notice, they don't have the downright rudeness to point out that the emperor's clothes are looking just a bit threadbare these days.
In this modern adaptation of The Emperor's Clothes, Denise Van Outen plays Michaela - a soap star hell-bent on outshining everyone else by whatever means necessary at a glitzy awards ceremony.
Mullaney's bus report could be an emperor's clothes moment for the road pricing lobby.
It's the Emperor's Clothes scenario, and it's no different with books.
Like the emperor's clothes, I am afraid we assume or make believe that we know what a man is, should be and what masculinity entails--and that it is all currently present in perfection.
CAN someone help me out, I feel like the little boy in the fairy tale of the Emperor's Clothes who could not understand what all the fuss was about.