Teens often drink to
fit in, even though there are lots of other ways to be accepted that are not as destructive as this," says Dr.
The partnership initiated a number of efforts, including creating more late-night, alcohol-free events, outreach to local bars to reduce alcohol abuse, and starting a social norms marketing campaign to tell students that they don't have to drink to have a good time (see "Selling the Social Norm," page 32).
Simultaneously, a social norms print campaign was launched to spread the word about the new offerings on campus, and to change students' perceptions about needing to drink to have a good time.
Cultural orientations vary along a continuum from total abstinence, where alcohol use is forbidden, to one in which it is permitted to drink to
overcome personal tensions and needs -- a utilitarian use (Bales 1946; Kinney and Leaton 1983; Orcutt and Harvey 1991).
Students may drink to let off steam, or drink to get drunk, or boast about how much they can drink without puking.
College students get into trouble not because they drink to get drunk but because they get drunk to be irresponsible.
The name was changed to "Red Snapper"--thought to be more refined--until someone decided there was something fishy about it and renamed it "Morning Glory," because it was originally created as a drink to
help face the morning after.
There's no reason for water in the drink to move into your cells.
That will cut down the concentration of sugar and salts and get the water that is in the sports drink to your ceus faster.
Instead of grabbing a soft drink to
satisfy a sweet tooth, women should savor milk's flavors," says Ann Marie Krautheim, MA, RD, a registered dietitian for the National Dairy Council.
She had used an energy drink to
get through a demanding performance, and felt she had done well.
Still, if I were a physician, I'd beware of suggesting a strong drink to
build better memory and intellectually acuity.