ram down someone's throat

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ram (something) down (one's) throat

1. To compel or physically force one to swallow an object. I hate how doctors try to ram pills down your throat for even the tiniest of colds. The only way to get the dog to take his medication is to ram it down his throat.
2. To force, compel, or attempt to make one accept, endure, consider, or agree with or to something. I hate going to my friend's house, because her husband's always ramming political rhetoric down my throat. Look, I'm just browsing around for a car, quit trying to ram one down my throat!
See also: down, ram, throat
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.

ram down someone's throat

Also, shove down someone's throat. Compel to accept or consider, as in That salesman tried to ram a life insurance policy down my throat, or She has a way of shoving her political views down your throat. These terms transfer forcing one to swallow something to forcing acceptance of an object or idea.
See also: down, ram, throat
The American Heritage® Dictionary of Idioms by Christine Ammer. Copyright © 2003, 1997 by The Christine Ammer 1992 Trust. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
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References in periodicals archive ?
He said: "It was nice of him to hit a half-volley straight down someone's throat. I enjoyed that."
I'm not too proud if we have to knock it down someone's throat.
As I got older and more mature, I realized that sometimes spoon feeding is better than trying to stuff it down someone's throat,'' he said.
It is (however) a word with a good heart, in spite of its dirty reputation." On the street the word is equated with pressure, selling God, as if God were vinyl siding or a hot dog; shoving your ideas down someone's throat, threatening folk with hell if they don't give in.
This is a serious subject key to shaping our city's future - jumping down someone's throat when they attempt to engender and encourage debate is simply criticising for the sake of it.
"We are not interested in cramming something down someone's throat if it is not wanted," he said.
There was no way you could get a Curly Wurly down someone's throat. She would be dead by now."
You can't force it down someone's throat. I gave him information where at the end he said, `I don't know how you knew that, but that's still not for me.' And that's not for him."