dogfood


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eat (one's) own dog food

1. To use the product(s) one's company produces or develops as a means of demonstrating or validating its quality, capabilities, or superiority to other brands. Used primarily in reference to software industries, the phrase is thought to have originated with advertisements for Alpo dog food in the 1980s, in which actor Lorne Green promoted the product by pointing out that he fed it to his own dogs. The company sent out a memo to all of its employees telling them to eat their own dog food to demonstrate their new operating system's speed and ease of use.
2. By extension, to use software one's company is developing—usually in its beta form—so as to test it for flaws and ensure its ease of use by end users before it is released. We didn't have time to eat our own dog food before the new operating system's release, so I'm worried it may still have a lot of glitches that haven't been accounted for yet.
See also: dog, eat, food, own

dogfood

1. To use the product(s) one's company produces or develops as a means of demonstrating or validating its quality, capabilities, or superiority to other brands. Used primarily in reference to software industries, the phrase is thought to have originated with advertisements for Alpo dog food in the 1980s, in which actor Lorne Green promoted the product by pointing out that he fed it to his own dogs. The company sent out a memo to all of its employees telling them to dogfood their new operating system to demonstrate its speed and ease of use to the public. The company has a strict policy of dogfooding their website's own messenger system rather than traditional email, much to the consternation of some employees.
2. By extension, to use software one's company is developing—usually in its beta form—so as to test it for flaws and ensure its ease of use by end users before it is released. We didn't have time to dogfood the new operating system before its release, so I'm worried it may still have a lot of glitches that haven't been accounted for yet.
References in periodicals archive ?
Rudi can also do tricks, including taking a knife and fork out of his dogfood and washing them and then cleaning out his bowl.
0 and Second Circle Innovation(TM) programs, today announced the launch of Project Dogfood (http://www.
t% decline in volume sales of dogfood over the past year [Kantar Worldpanel 52w/e 7 August 2011].
Oddly enough, he is not particularly fond of dogfood.
The report by dogfood firm Iams found many unhappy and badly fed pets.
A death-defying climactic chase leads back to Preston's malodorous dogfood factory, where he has transformed Wallace's latest contraption, the harmless Knit-O-Matic machine, into a meat-mincer.
Introducing some really innovative products into the dogfood market (Bedtime Biscuits), and raising awareness of the importance of good nutrition for pets.
She doesn't like dogfood, but she loves human food.
New Labour did not originally need an advertising campaign, like New Daz or New Pal dogfood.
68 dogfood Beef, pasta and carrots in gravy, 150g Chicken 3.
The vet embarrassingly misreads the signals from school ma'am Bev at an intimate dinner, and also has to deal with battleaxe Edna who suspects Viv has poisoned her little Yorkie Batley by selling her spoiled dogfood.
The launch of Parioli follows the rollout of venture brands Chokablok premium ice cream, Lathams dogfood, and catfood range Nutricat last month, none of which are overtly Tesco-branded.