dogfood


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eat (one's) own dog food

1. To use the product(s) one's company produces or develops as a means of demonstrating or validating its quality, capabilities, or superiority to other brands. Used primarily in reference to software industries, the phrase is thought to have originated with advertisements for Alpo dog food in the 1980s, in which actor Lorne Green promoted the product by pointing out that he fed it to his own dogs. The company sent out a memo to all of its employees telling them to eat their own dog food to demonstrate their new operating system's speed and ease of use.
2. By extension, to use software one's company is developing—usually in its beta form—so as to test it for flaws and ensure its ease of use by end users before it is released. We didn't have time to eat our own dog food before the new operating system's release, so I'm worried it may still have a lot of glitches that haven't been accounted for yet.
See also: dog, eat, food, own

dogfood

1. To use the product(s) one's company produces or develops as a means of demonstrating or validating its quality, capabilities, or superiority to other brands. Used primarily in reference to software industries, the phrase is thought to have originated with advertisements for Alpo dog food in the 1980s, in which actor Lorne Green promoted the product by pointing out that he fed it to his own dogs. The company sent out a memo to all of its employees telling them to dogfood their new operating system to demonstrate its speed and ease of use to the public. The company has a strict policy of dogfooding their website's own messenger system rather than traditional email, much to the consternation of some employees.
2. By extension, to use software one's company is developing—usually in its beta form—so as to test it for flaws and ensure its ease of use by end users before it is released. We didn't have time to dogfood the new operating system before its release, so I'm worried it may still have a lot of glitches that haven't been accounted for yet.
References in periodicals archive ?
Dylan will eat anything from beef curries to ice cream but we try to keep him on a staple dogfood diet.
``Well, I've had my moments and it was always a lark appearing on the small screen in The Knock,Pie in the Sky and the Professionals, the usual run of things actors do,'' he comments, although he might also have mentioned more serious theatre stuff such as King Lear, Moliere, Coriolanus, Richard III and Tamburlaine among a long list of credits.He's also chalked up a respectable tally of telly roles -Food For Ravens,Midsomer Murders, Sword of Honour, Pride and Prejudice and Dogfood Dan and the Camarthen Cowboy.
FEED them cat or dogfood not bread and milk, which can kill.
Check websites such as www.moneymagpie.com for the latest free offers - right now you can sign up for anything from free dogfood to a free day at the gym.
Mind you, what makes a grumpy, former MP from a dogfood advert such an expert?
SOMERFIELD Pataks Indian cooking sauces 540g Price Reduction pounds 1.59-pounds 0.79; Heinz tinned tomato soup x 4 4 x 400g Price Reduction pounds 2.29-pounds 1.50; Winalot multipack Dogfood 6 x 390g Price Reduction pounds 2.65-pounds 1.95; Go Cat complete Catfood 950g Price Reduction pounds 2.05-pounds 1.45; Cillit Bang cleaning spray 75cl Price Reduction pounds 2.99-pounds 2.49; Somerfield chilled Indian ready meals 300g-450g Multisave pounds 2.49 Buy 2 for pounds 4; Whiskas pouches Catfood 12 x 100g Multisave pounds 2.95 Buy 2 for pounds 4.50; Bounty kitchen roll x 6 6s Price Reduction pounds 3.89- pounds 2.59; Pampers baby wipes 63s/72s Price Reduction pounds 2.59-pounds 1.29.
It is fine to feed a dog fruit, as long as its main meal is a well- balanced dogfood.
Rudi can also do tricks, including taking a knife and fork out of his dogfood and washing them and then cleaning out his bowl.
Oddly enough, he is not particularly fond of dogfood.
The report by dogfood firm Iams found many unhappy and badly fed pets.
She doesn't like dogfood, but she loves human food.
New Labour did not originally need an advertising campaign, like New Daz or New Pal dogfood.