dog-and-pony show


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dog and pony show

An elaborately organized event used mainly for promotion or to drive sales. The car dealership had quite the dog and pony show this weekend in an attempt to sell their old inventory. To help draw attention to the company's new line of products, the manager took their dog and pony show on the road for a nationwide promotion.
See also: and, dog, pony, show

dog-and-pony show

An elaborate presentation to gain approval for a product or policy. For example, The administration loved putting on a dog-and-pony show for every minor change of policy . This term alludes to a traveling variety show. [1950s]
See also: show

dog-and-pony show

an elaborate display or performance designed to attract people's attention. North American informal
1998 Spectator Happy as I always am to help the Bank of England, I have…supplied the script for its euro dog and pony show.
See also: show
References in periodicals archive ?
Jimmy Clausen didn't get overwhelmed by the dog-and-pony show Notre Dame put on for him and the rest of the high school All-Americans it invited on unofficial visits this weekend in conjunction with its annual Blue and Gold spring scrimmage.
This dog-and-pony show seems eons away from Watergate's gravity.