dogfood

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dogfood

1. To use the product(s) one's company produces or develops as a means of demonstrating or validating its quality, capabilities, or superiority to other brands. Used primarily in reference to software industries, the phrase is thought to have originated with advertisements for Alpo dog food in the 1980s, in which actor Lorne Green promoted the product by pointing out that he fed it to his own dogs. The company sent out a memo to all of its employees telling them to dogfood their new operating system to demonstrate its speed and ease of use to the public. The company has a strict policy of dogfooding their website's own messenger system rather than traditional email, much to the consternation of some employees.
2. By extension, to use software one's company is developing—usually in its beta form—so as to test it for flaws and ensure its ease of use by end users before it is released. We didn't have time to dogfood the new operating system before its release, so I'm worried it may still have a lot of glitches that haven't been accounted for yet.

eat (one's) own dog food

1. To use the product(s) one's company produces or develops as a means of demonstrating or validating its quality, capabilities, or superiority to other brands. Used primarily in reference to software industries, the phrase is thought to have originated with advertisements for Alpo dog food in the 1980s, in which actor Lorne Green promoted the product by pointing out that he fed it to his own dogs. The company sent out a memo to all of its employees telling them to eat their own dog food to demonstrate their new operating system's speed and ease of use.
2. By extension, to use software one's company is developing—usually in its beta form—so as to test it for flaws and ensure its ease of use by end users before it is released. We didn't have time to eat our own dog food before the new operating system's release, so I'm worried it may still have a lot of glitches that haven't been accounted for yet.
See also: dog, eat, food, own
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.
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References in periodicals archive ?
The researchers tested the digestibility and amino acid content of fresh, raw chicken (technically referred to as "raw mechanically separated chicken meat") before processing (cooking) and then again after it was included in a dry dog food to replace about 25 percent of the product's poultry meal.
The K9 Awards help pet owners discover quality dog foods and treats from manufacturers of all sizes.
Currently, the dog food is sold in glass mason jars.
l Dog food marketed as raw is likely to become more prevalent, given its more wholesome and natural image, and concerns over the safety of more processed dog food.
2 position in the semi-moist dog food category, and the No.
Question: The supermarkets and pet stores are flooded with various types of dog foods and I am quite confused when I am at the shop looking for food for my dogs.
ITV has broadcast an advert for Bakers dog food which at first glance appears like a regular advertisment, with various dogs taking part in a The Italian Job type heist.
After you select a quality dog food, one of the simplest ways to balance seasonal nutritional requirements is to regulate how much food is provided.
Georgina Lowery, Dogs Trust Rehoming Centre Manager, said: "We rely heavily on support from the local community for volunteers and donations of tinned dog food, treats like rawhide, peanut butter and hot dogs.
A University of Virginia fraternity forces its pledges to eat a dish composed of dog food, matzah ball, gefilte fish, and soy saucesomething we know because one freshman was hospitalized earlier this month when a severe electrolyte imbalance due to sodium overconsumptiontranslation: Guzzling soy saucecaused seizures (he's fine).
Now he's taking that ethos to dog food, with his Redbud's Raw Premium Dog Food featuring antibiotic- and hormone-free chicken and beef.
Remember in 2007, when 197 American dog food companies where exposed and recalled for fraud for having their dog food made in China, 6000-7000 pets died of kidney failure.
Any brands of dog food would be most welcome and also tins of hot dogs or corned beef which the dogs love as an occasional treat.
A majority of participants, 10, identified the duck liver mousse as the tastiest, and 13 chose the dog food as the worst.