- When a person identifies themself as a designated driver
, he or she is asked to sign a designated driver
TIS THE SEASON..OFF Paul Flynn and Aidan O'Shea help to launch the Designated Driver
promotion from Coca Cola and, below, Flynn with Sam
"Share the responsibility of being the designated driver
. Ask yourself whether it's your turn to get your loved ones home safely."
Department of Transportation and the Ad Council developed public service announcements that used the phrase "friends don't let friends drive drunk." This campaign followed work from a partnership between Harvard School of Public Health's Center for Health Communication, Hollywood's creative community, and leading TV networks (ABC, CBS, and NBC), to introduce the concept of designated driver
. At the time of its introduction in 1988, alcohol-related traffic fatalities were reported at 23,626.
The role of the designated driver
is not just to get their friends home safely but they are often keeping an eye on everyone's drinks and making sure no one gets into trouble.
WHEN couples need a "designated driver
" after a night out, it is usually the woman who takes the wheel, according to an AA/Populus survey.
has also teamed up with Coca-Cola's Designated Driver
campaign to offer drivers across the country free soft drinks at venues this Christmas as part of the Driver Friendly campaign.
What better way to follow through with this than by resolving not to drink and drive or to always have a designated driver
Anheuser-Busch can never resist a good double-entendre, in this case using one to add spice to the company's new designated driver
campaign, launched last week.
Ferrell had volunteered to act as a designated driver
for friends during a command holiday party in December 2008.
Why are designated drivers
financially punished for abiding by the law and not drink driving?
Free non-alcoholic drinks will be given to designated drivers
under the campaign to deter drink-driving.
Finally, she created a group staff Designated Driver
Program, acquiring volunteer designated drivers
, thus increasing the probability of a safe return home for all members.
The initiative is part of this year's festive campaign warning motorists to avoid drink-driving, which includes free drinks to designated drivers
- someone who takes the responsibility of driving friends and colleagues home.
The combination of safer cars and roadways coupled with successful efforts to promote safer behaviors (such as use of seat belts and "designated drivers
") has been credited with bringing about ever-diminishing rates of traffic death and injury on U.S.