desensitize

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desensitize (someone or something) to (something)

To lessen the effect that someone or something has on someone or something. People blame video games for desensitizing kids to violence. This special toothpaste should desensitize to your teeth to cold beverages.
See also: desensitize

desensitize someone to something

to make someone less sensitive to something. The doctor wanted to desensitize the allergic child to pollen. I took injections to desensitize me to house dust.
See also: desensitize
References in periodicals archive ?
Caries-preventive activity of fluoride-containing resin-based desensitizers.
Previously, only a few clinical studies have mea- sured the efficacy of Gluma Desensitizer or Duraphat or both in class V cavities and the results have been mixed.
But SenzAway is superior, he says, because it sells at a lower price point and is three times more effective than competing desensitizers.
Glutaraldehyde is another component added to its formula to act as desensitizer.
A few drops of Gluma Desensitizer (Heraeus Kulzer, Armonk, NY, USA) were applied with a cotton pellet using a gentle but firm rubbing motion.
Additionally, AC4790s feature industry-leading 25ms sync times and SenseAdjust -- a software-controlled RF desensitizer that wards off interference.
Recently Majestic introduced SenzzzzAway, described as a revolutionary tooth desensitizer, and ProxiPlus, the only interdental brush with a bonus flosser on the other end.
Since then, Majestic has continued to innovate in the niche oral care market with Proxi-Plus, a interdental brush with a bonus flosser on the other end, Reline-It denture reliner and Senzzzzz Away, a tooth desensitizer that eliminates sensitivity to cold, sweets and heat for up to six months with just one application.
The RockHard portfolio is currently being expanded with the addition of DieHard, a desensitizer for men intended not so much to deal with premature ejaculation as to provide a prolonged pleasurable experience, says Miklos.
The dental and personal care company spotlighted its latest product, Senzzzzz Away Tooth Desensitizer, in a Facebook sweepstakes with Rite Aid Corp.
Senzzzzz Away is a tooth Repairs Lost Fillings desensitizer that will offer instant relief from tooth sensitivity due to cold, sweets and heat," says Nilda Oyola, vice president of sales for the South Fallsburg, N.
In addition, the company says its Orajel Advanced Tooth Desensitizer relieves sensitivity pain in as little as one treatment.
Fishman cited the data in conjunction with Majestic's introduction of Senzzzzz Away Tooth Desensitizer, a single-dose dental gel formulated to relieve sensitivity.
based company has continued to innovate with Proxi-Plus, an interdental brush with a bonus flosser on the other end, Reline-It denture reliner and Senzzzzz Away, a tooth desensitizer designed to eliminate sensitivity to cold, sweets and heat for up to six months.
Other new initiatives include: Orajel Protective Mouth Sore Discs, a protective disc that contains maximum strength pain relieving medication; Orajel Advance Tooth Desensitizer, a treatment previously only available in a dentist's office that is used once and stops sensitivity for up to 30 days; and Orajel Maximum Strength Toothache Powder, which offers a method to complement their use of Orajel topical pain relievers with an internal analgesic that extends the duration of relief for hours.