dead air


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dead air

1. A period of unwanted silence during a television or radio broadcast caused by an unintended interruption or malfunction. A technical glitch during the Super Bowl led to several ads being replaced by a blank, silent screen, dead air that may cost those companies thousands—if not millions—of dollars.
2. By extension, any period of awkward or uncomfortable silence. A horrible dead air hung over the room after Jonas finished reading his poetry to the crowd.
See also: air, dead
References in periodicals archive ?
Synthetic fleece and wool are both effective for creating dead air space, and both retain insulating values when wet.
Indeed, dead air in her hands should be renamed something like "live air," since engaging it necessarily changes its terms.
DEAD AIR picks up the reader from the first chapter and leads us on a chase that leads down blind alleys; near drownings; insane scientists; mobsters chasing the characters; and near misses.
Hearing the first "hello" effectively eliminates the dead air consumers have come to associate with nuisance calls.
The dead air space between the two floorings (E and I) is about one inch.
Paperbacks 1 (1) The Lovely Bones Alice Sebold 2 (2) Life of Pi Yann Martel 3 (3) The No 1 Ladies' Detective Agency Alexander McCall Smith 4 (-) The Little Friend Donna Tartt 5 (-) Night Watch Terry Pratchett 6 (4) The Crimson Petal And The White Michel Faber 7 (5) Tears Of The Giraffe Alexander McCall Smith 8 (6) Dead Air Iain Banks 9 (8) The Sexual Life Of Catherine M.
And dead presidents joins dead air, dead letter, dead metaphor, and dead reckoning, the newbie standing for "U.
Newspapers may not know, however, that the rules also require them to start sending written confirmation to subscribers who sign up for auto- pay plans and cut their number of abandoned calls, those resulting in dead air between the time a call is picked up and a telemarketer speaks, said John Murray, vice president of circulation marketing for the Newspaper Association of America.
The design minimizes dead air space in the bench where bacteria can collect and grow.
The cabinet also alleviates heat buildup with floor-to-ceiling air flows, thus helping to avoid dead air spaces.
When there's dead air, an air conditioner works harder, which is not the message already stunned Californians and others want to hear.
17 Kyodo As talks on reopening air links between Taiwan and the Philippines remain stalled in dead air, two domestic Taiwan carriers are spreading their wings into new skies and launched Friday direct flights from Taipei to Japan's Ishigaki Island and Thailand's Chiang Mai and Phuket.
New hexagonal ovens with angled oven doors on Ferry machines reportedly reduce the dead air space inside the oven by 20% and lead to faster mold heating.
Located inside the valve covers of the 400-hp, V-10 engine, the steel baffles help to ensure smooth engine performance by creating dead air spaces above the rocker arms so oil cannot escape through the oil breather valve.
Planting shrubs around your home will create a dead air space that can help insulate it.
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