cutthroat prices

Extremely low prices (i.e., those that "cut the throats" of competitors by being impossible to beat). They gained a huge foothold in the market by offering decent mid-range smartphones at cutthroat prices.

See also: cutthroat, price

References in periodicals archive ?

This seems to offer global players new strategic opportunities, even if WOFES will still face challenges such as limited network coverage and cutthroat prices from local operators.

Joint Venture Opportunities; Winning Bit by Bit; by Nicolas Pechet

The tidal wave of the foreign steel being dumped into America at cutthroat prices must be stopped,'' George Becker, international president of the steel union, said.

U.S. backs dumping charge on Japanese, Russian steel

The tidal wave of the foreign steel being dumped into America at cutthroat prices must be stopped,'' said George Becker, international president of the steel union.