cushion the blow


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Related to cushion the blow: cushiony

cushion the blow

To ease the pain or stress of something unpleasant. When my daughter had to get a shot at the doctor's office, I tried to cushion the blow by telling her we would go out for ice cream afterward.
See also: blow, cushion

cushion/soften the ˈblow

make something unpleasant seem less unpleasant and easier to accept: When he lost his job he was offered a cash payment to soften the blow.
See also: blow, cushion, soften
References in periodicals archive ?
A spokeswoman today said it plans to axe "less than 50 roles" at the firm, but hoped to cushion the blow to staff by achieving the redundancies by voluntary means where possible.
The UK Government was able to cushion the blow of recession through "unusually generous" increases in financial support, independent economic researcher the Institute for Fiscal Studies (IFS) said.
2 million to help cushion the blow but that will increase thanks to bumper new overseas television deals.
In order to cushion the blow of the global economic crisis the Government should rely on the budget.
One player who has tried to cushion the blow of Miller's absense is Marc- Antoine Fortun, who was signed in the New Year.
A contents insurance policy will cushion the blow of having a bag stolen.
Most of us don't have his money to cushion the blow.
As consolation, the Commissioner told the ACPs that there would be "only a marginal drop in prices in the first year for ACPs and least-developed countries" so as to cushion the blow of the reform.
Officials have developed a budget plan that uses reserve funds to cushion the blow of declining revenue, but they contend that it is not a good long-term strategy.
Freely cutting back and forth between each country and case in question helps cushion the blow, but there's no getting around the fact that Pandemic: Facing AIDS is often difficult to watch.
Corners made up four and multi-corners was zero, so that helped cushion the blow.
One result has been that an English mother saw her son badly injured before the War Office could cushion the blow.
He added that the trend in the United Kingdom has been to align the calculation of taxable profits with accounting standards, and he pointed to the government's agreement to let insurers create tax-deductible equalization reserves to help cushion the blow of unusually heavy losses.
Confusion surrounds the loan status of Derby defender Farrend Rawson - and boss Steve Evans urged his side to get enough points on the board to cushion the blow of any potential penalty.
Prices had collapsed and there were no subsidies to cushion the blow, but back then Welsh farms were self-contained and self-sufficient.