The analysis showed that the difference in usage between cord-cutters
and average subscribers rose from 14% six months before the event to 20% in the month immediately prior and 30% in the month that the cord was cut.
Not only are the majority of OTT households also cable TV subscribers, but they command the largest percentage share of viewing hours compared to cord-cutters
Many of these young people, including huge numbers of millennials and Generation Z, are cord-cutters
and cord-nevers, often referred to as the "unreachable." Twitch offers compelling incremental reach.
The idea is to appeal to cord-cutters
who want entertainment on the go, but don't want to settle in for a long series like Game of Thrones or a lengthy movie like Avengers: Endgame.
TV rating service, considers it "one of the best things to happen to cord-cutters
and cord-shavers, as it offers them free TV through a digital indoor or outdoor antenna." Plus, with the shift to digital broadcasting, OTA viewers are getting more channels--in HD quality.
NEW YORK -- Comcast is launching an aggregated bundle of existing streaming-TV apps for $5 a month to appeal to cord-cutters
. The new service, "Flex," available Tuesday, brings together apps that customers already pay for, like Netflix, Amazon Video or HBO, and free services like YouTube, Pluto and Tubi, and lets users search for TV shows and movies across the different services.
For many cord-cutters
and, in particular, Baby Boomers who miss their favorite shows, the programming seen on digital multicast offering Antenna TV is still beloved — and consumed regularly.
It's no mystery that cord-cutters
continue to slice into the profits of the world's leading entertainment conglomerates.
This national cord-cutting trend also coincides with the fact that more cord-cutters
are turning to Internet streaming services with nearly 148 million people in the US watching Netflix at least once per month.
The number of cord-cutters
-- adults who have cancelled cable or satellite hookups and continue without it -- will hit 33 million this year, a 32.8 per cent increase from 2017, according to a new report by the research firm eMarketer.
AT&T is planning to unveil a video service, tentatively named WatchTV, that will use a "skinny bundle" and cost as little as $15 a month in an effort to recapture some of the millions of cord-cutters
who have dropped cable and satellite television, the Wall Street Journal reports, citing comments made by CEO Randall Stephenson and a person familiar with the plans.
In effect, these are the cord-cutters
who still want a TV experience, just accessed differently.
They need to make sure they're must-haves when cord-cutters
go shopping for a skinny bundle.
and time-shifters, there's practically no such thing as "prime time anymore.