An ICO spokesman said the current investigation could lead to the first UK prosecutions over sales and marketing cold-calls
since new EU rules came into force in 2003.
There are three basic phases in creating an effective, stand-alone cold-call
Not long ago, CEOs and sales mangers considered cold-call
prospecting habits a prerequisite for a sales position.
The trader will typically cold-call
by phone, telling the consumer they have won a prize to have free carpet cleaning done at their home.
Noel Hunter, director of Warwickshire Trading Standards, said: "These businesses choose not to say that the service they are offering is available free of charge, and, incredibly, some actually cold-call
homeowners to offer their cold-calling prevention service.
And that bumpy ride provides a number of hard lessons, for potential entrepreneurs like Haider who dream of new businesses and for those who would invest in the dreams of people who cold-call
asking for money.
SO a cold-call
firm has been forced to pay compensation to a businessman after he took it to court for wasting his time.
The salesperson can acquire a list of local entities that fit the firm's target client profile, evaluate whether the prospective clients meet the criteria, market the firm through direct contacts and cold-calls
and build rapport with potential candidates until the prospects meet with firm partners.