cold call

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cold call

1. verb To make an unsolicited phone call or visit to a person or business, usually to sell something. I've never been hung up on so much in my life—these people I'm cold calling just are not interested in my spiel.
2. noun Such a phone call or visit. Time to make cold calls to the people in this building now.
See also: call, cold

cold call

tv. to call a sales prospect from a list of persons one has never met. Things have to be pretty bad when the senior brokers at a major house have to cold call people to get business.
See also: call, cold
References in periodicals archive ?
An ICO spokesman said the current investigation could lead to the first UK prosecutions over sales and marketing cold-calls since new EU rules came into force in 2003.
There are three basic phases in creating an effective, stand-alone cold-call telemarketing campaign.
Not long ago, CEOs and sales mangers considered cold-call prospecting habits a prerequisite for a sales position.
The trader will typically cold-call by phone, telling the consumer they have won a prize to have free carpet cleaning done at their home.
Noel Hunter, director of Warwickshire Trading Standards, said: "These businesses choose not to say that the service they are offering is available free of charge, and, incredibly, some actually cold-call homeowners to offer their cold-calling prevention service.
And that bumpy ride provides a number of hard lessons, for potential entrepreneurs like Haider who dream of new businesses and for those who would invest in the dreams of people who cold-call asking for money.
SO a cold-call firm has been forced to pay compensation to a businessman after he took it to court for wasting his time.
The salesperson can acquire a list of local entities that fit the firm's target client profile, evaluate whether the prospective clients meet the criteria, market the firm through direct contacts and cold-calls and build rapport with potential candidates until the prospects meet with firm partners.