cheap at the price

cheap at the price

Said of something that one would willingly pay more for (even if it is expensive) because one deems it to be valuable. Primarily heard in Australia. Yes, I spent a lot of money on these fancy new skis, but they really are cheap at the price.
See also: cheap, price

cheap at the price

well worth having, regardless of the cost.
A frequently heard variant of this expression, cheap at half the price , while used to mean exactly the same, is, logically speaking, nonsense, since cheap at twice the price is the actual meaning intended.
See also: cheap, price

cheap at the ˈprice

(British English) (American English cheap at ˈtwice the price) worth more than the price paid, even though it is expensive: I know £6 000 is a lot of money, but a great car like this is cheap at the price.
See also: cheap, price
References in classic literature ?
But the boys agreed the trouble was cheap at the price of triumph and glory, and they thought with grief over all the beautiful things that they might have said to the discomfited Carrie.
and is cheap at the price, if you haven't had any dinner).
I gave L125 for it, and think that it was cheap at the price.
Looking at a Pie design, I see I pay four pounds and 40 pence to the EU and having had family and friends enjoy the benefits and experience of work and study in Europe, I say it is cheap at the price.
Modern toilets are smart, clean and environmentally friendly, they are a necessity of life, and if there is a charge to be made, it's cheap at the price.
But, call me cynical, it's cheap at the price for all that free publicity, isn't it?
It would have been cheap at the price but it just happens not to be true.
His progeny have found their way into top stables, including those of Luca Cumani, Mark Johnston, Sir Mark Prescott, Ed Dunlop and of course Tregoning, which should help the cause of a stallion who could again show himself to be cheap at the price.
The thinking was that they'd be so overcome with gratitude at this treatment that they'd be back, creating hundreds of jobs in South Wales - so it would be cheap at the price.
In my view, the investment in Science City is cheap at the price.
Cheap at the price surely for any Wales fan in possession of a crystal ball For Saturday was one of those few and far between days when you wanted to say 'I was there'.
Damages should not be set at a level which makes libel cheap at the price.
The secular view is that at pounds 30,000 these carers for God's many houses are cheap at the price.
On Friday in Sapporo, Japan, Rio looked cheap at the price against Argentina.
It is cheap at the price because, as he explains: 'Therapists are certainly more qualified to match people up than any other kind of dating service.