Now, in tribute to those who fought in and endured the brutal conflict, HISTORY is to launch a series of programmes under the title of'World War True, aimed at capturing the attention of history buffs and channel surfers
may have been surprised to find MLS Sunday afternoon games on ESPN.
Currently, channel surfers
can jump between David Letterman's New York-based monologue and Leno's one-liners in L.A.
(A random check of stores around the country found retailers in New York and Los Angeles to be the least informed.) Yet Internet-enabled HDTVs are expected to quickly add an Internet wave for couch-based channel surfers
. Market researcher the Yankee Group predicts 50 million people will have such sets by 2013.
To make passing channel surfers
care just that wee bit more.
There's no doubt the proliferation of channels means 'event TV' is on the wane, particularly in the area of drama, although there will occasionally be happenings like last weekend's Live8 capable of uniting all channel surfers
But channel surfers
and hobbyists (those who specialize their consumption) complement each other and generate positive externalities: channel surfers
help finance variety, and hobbyists enforce quality and originality in the cultural goods they follow.
Mainly it's a power struggle over the remote control, as we're both addicted channel surfers
. But we both love public television, so most of the time we land on WEDU.
However, even more alarming is the fact that we appear to be raising another generation of channel surfers
- children who would rather watch cartoons or play the latest video game than kick a ball in the park with their pals.
Yet there is more to these quick-trigger projections than election-night competition for channel surfers
. They are the logical result of the horse-race mentality that the networks bring to the entire campaign.
Worse yet, the remote control has turned a nation of couch potatoes (once a very good target audience for brand messaging) into channel surfers
every time a commercial runs.
This is important considering the diverse audience the producers of People's Century are trying to reach: public broadcasting viewers, TV history buffs, school teachers and their students, and Web site and channel surfers
If we think of ourselves as channel surfers
perhaps we are compensating heavily for sitting in front of the television actually doing nothing.
Unlike their male counterparts, women channel surfers
don't sit home watching Monday Night Football.
This creates a generation of cable-oriented channel surfers
that do not trust the advertisements they see every day.