channel (something) in(to) (something)

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channel (something) in(to) (something)

1. To force something, usually a liquid, to travel into something through a channel. We had to channel water in from the river after our pipes burst.
2. To allocate or give resources, such as money or time, to a particular venture or goal. How much money do you think the company would be willing to channel into this initiative?
3. To direct or release something, often energy or an emotion, into something else. With all the red paint, I'm not surprised to hear that the artist channeled a lot of anger into this piece. You need to channel your frustration into something positive. Come on a run with me.
See also: channel

channel something in

 (to something)
1. Lit. to divert water or other liquid through a channel into something. The farmer channeled the irrigation water into the field.
2. Fig. to divert something, such as energy, money, effort, into something. The government channeled a great deal of money into rebuilding the inner part of the city. I can't channel any more of our workforce into this project.
See also: channel
References in periodicals archive ?
While many companies struggle to effectively manage their channel system, BlueRoads immediately turns the complexity of the channel into a competitive weapon.
It began with the goal of providing the best economic and technological approaches to solving the complexities of indirect channel business and our customers have always understood the role that software as a service plays in turning the channel into a competitive weapon," said Axel Schultze, president and CEO of BlueRoads.
By transforming its specialization program to address current customer demand for complete solutions, Cisco is again leading the channel into the next program evolution.
announced today a joint venture to co-own and develop Discovery Civilization Channel into a leading network for in-depth, entertaining and fresh perspectives on history, from ancient to contemporary; current events; changing world cultures, and geographic journeys.
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