caviar to the general

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caviar to the general

Something of an exceptionally high quality or intelligence not befitting or appreciated by those who consume, see, or partake in it. "General" here refers to the general population, not a military general. I wrote several novels earlier in my career that were very well received by academics, but they were caviar to the general and never achieved popular success.
See also: general

caviar to the general

a good thing that is not appreciated by the ignorant.
This phrase comes from Shakespeare 's Hamlet, where Hamlet commends a play with the words: ‘the play, I remember, pleased not the million; 'twas caviar to the general’.
See also: general
References in periodicals archive ?
Hassan Salehi, the head of Iran's Fisheries Organization, said 2 tons of farmed caviar were produced in Iran in the last Persian year, with the figure expected to exceed 3 tons this year.
Sascha Triemer, vice president for food & beverage at Atlantis , The Palm added: "At Atlantis, The Palm we pride ourselves on creating an amazing experience and everlasting memories for our guests and we welcomed this opportunity to introduce the luxury taste of AmStur - The World's Finest Caviar.
Caviar comes from one of the oldest fish in the world Often described as "living fossils," the sturgeon are one of the oldest groups of living vertebrates, with records dating back more than 200 million years.
Kaluga Queen made its breakthrough in 2011, when Lufthansa chose its caviar to be served in the airline's first class cabins.
To explain the brand's stratospheric pricing better, Na points out that the Swiss company only uses rare ingredients, like caviar, platinum and gold in its skincare, paired with state-of-the-art proprietary technology.
Khavyar is the culmination of business, principals and beliefs that exquisite caviar can be enjoyed at any price-point without sacrificing quality.
The inoculated caviar was dipped for 30 minutes into an antimicrobial solution of sterile water, 250 ppm of chlorous acid, 100 ppm of chlorine dioxide and 200 ppm of peroxyacetic acid.
From a tiny opening, a mass of unfertilized black eggs -- caviar -- spills into a waiting bowl.
An unopened can of caviar will last up to four weeks but an opened can needs to be consumed within three days.
In recent decades, American-made caviar has made a comeback.
Emirates Aquatech operates one of the world's largest and most technologically advanced indoor recirculating sturgeon and caviar farms, covering an area of 56,000 sq m.
A firm in Turkey's southern province of Adana is set to produce caviar for the first time in the country and export it to a number of countries including even the countries surrounding Caspian Sea, traditionally the source of classic caviar.
I've watched replays of each of her three victories of 2013 and there was no sign to my naked eye that Black Caviar was past her best.
Dubai: Dubai Racing Club (DRC) CEO Frank Gabriel Jr has lent his voice to the chorus of plaudits for legendary Australian sprinter Black Caviar on the announcement of her retirement on Wednesday.
AUSTRALIAN superstar Black Caviar delighted trainer Peter Moody when looking back to her best in a sparkling workout at Caulfield racecourse in Melbourne yesterday.