catch the wave

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catch the wave

To enjoy the advantage or benefit of a particularly successful, popular, fortunate, interesting, etc., moment or period of time. Jonathan was totally uncool at school until he caught the wave of his sister's celebrity after she was cast in that movie. The popular Internet artist caught the wave of support from her fan base to launch an incredibly successful crowd funding campaign for her new project.
See also: catch, wave

catch the wave

If you catch the wave, you act quickly in order to use an opportunity, especially an opportunity to do something new. We knew we had to catch the wave now or be left behind in the future. The venture relies on catching the wave of interest generated by the Tolkien films. Note: Surfers need to catch a wave just as it breaks in order to ride it successfully.
See also: catch, wave
References in periodicals archive ?
It was the next two generations, benefited by the GI Bill, the subsequent knowledge explosion, and some luck, that caught the wave of opportunity afforded by higher education.
Banana Republic has caught the wave this spring with spicy and chic ensembles.
He caught the wave of men who had decided that shopping for clothes was not just for women.
Hindsight shows that Clarke caught the wave of hologram expansion in Asia, China and India particularly, at just the right time.
Five years ago, this exhibition would have caught the wave as it shattered on the beach.
"As America's economy began to surge in the Fall of 1993, real estate quickly caught the wave. With construction gear mothballed and rental rates low, economic factors translated into improved demand for commercial property.
'Come back!' cried the lighthouse keeper, 'For God's sake, girls, come back!' As they caught the waves on their foreheads, resisting the fierce attack.