catch the wave

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catch the wave

To enjoy the advantage or benefit of a particularly successful, popular, fortunate, interesting, etc., moment or period of time. Jonathan was totally uncool at school until he caught the wave of his sister's celebrity after she was cast in that movie. The popular Internet artist caught the wave of support from her fan base to launch an incredibly successful crowd funding campaign for her new project.
See also: catch, wave

catch the wave

If you catch the wave, you act quickly in order to use an opportunity, especially an opportunity to do something new. We knew we had to catch the wave now or be left behind in the future. The venture relies on catching the wave of interest generated by the Tolkien films. Note: Surfers need to catch a wave just as it breaks in order to ride it successfully.
See also: catch, wave
References in periodicals archive ?
Alisters catching the wave as -listers catching the wave as they board latest action craze STARS who ride on a wave of fame have tried the real thing and turned surfing into an A-list summer craze.
The idea of creating a marina in Barry is being investigated by Hyder Consulting as part of the Assembly Government's Catching the Wave initiative.
The Catching The Wave initiative is a six-year plan and includes building safe havens for boating fanatics every 10 or 20 miles along the Welsh coast.
Andrew Davies, economic development minister, said, 'Few destinations can match Wales' natural assets and Catching The Wave will develop one of our most important natural assets and position Wales as a premier water-sports destination.
I just enjoy catching the wave and not getting in people's way.
For the first time, Disney Cruise Line is catching the wave to Southern California, repositioning its flagship Disney Magic for the summer of 2005, offering seven-night cruise vacations from the Port of Los Angeles to the Mexican Riviera.
Women everywhere are catching the wave - and the North-East is no exception.
Speedsters from New Zealand to New Mexico (like this woman in the Namib Desert in Namibia) are catching the wave of a hot new sport called sand
Funding totalling pounds 700,000 has been secured from the Welsh Assembly Government's Catching the Wave initiative which will enable an additional 190 berths to be installed in the Outer Harbour and East Dock.
com/reports/c22701) has announced the addition of 'The Outlook for Pharmaceuticals in Latin America to 2010: Catching the Wave of Growth?
Catching the wave of the nation's fastest-growing recreational industry, Morton is actively pursuing other Hard Rock gaming opportunities, and will continue to have the right to develop Hard Rock Hotels, casinos and other gaming establishments throughout the western half of the United States and in certain international territories.
HOLLYOAKS actress Gemma Atkinson was caught catching the waves on location in Southport.
She encouraged Fergie to take up the sport after becoming friends with her and now the singer is catching the waves whenever she can.
While catching the waves, surfers are also catching colds, stomach bugs, and more.