catch the wave

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catch the wave

To enjoy the advantage or benefit of a particularly successful, popular, fortunate, interesting, etc., moment or period of time. Jonathan was totally uncool at school until he caught the wave of his sister's celebrity after she was cast in that movie. The popular Internet artist caught the wave of support from her fan base to launch an incredibly successful crowd funding campaign for her new project.
See also: catch, wave

catch the wave

If you catch the wave, you act quickly in order to use an opportunity, especially an opportunity to do something new. We knew we had to catch the wave now or be left behind in the future. The venture relies on catching the wave of interest generated by the Tolkien films. Note: Surfers need to catch a wave just as it breaks in order to ride it successfully.
See also: catch, wave
References in periodicals archive ?
CATCHING THE WAVE -- Cooling down in a pool gets more exciting at Klir Water Park Resort in Guiguinto, Bulacan, which features the biggest ocean wave pool in the province.
Upper Crust are catching the wave of success currently enjoyed by Pasties and Slices--all but 100 percent year on year growth *--with the release of three new frozen product lines launched.
Catching the wave is Woodford IT, which is adding cloud computing services to its support and financial management solutions, designed to help reduce operating costs.
The idea of creating a marina in Barry is being investigated by Hyder Consulting as part of the Assembly Government's Catching the Wave initiative.
The Catching The Wave initiative is a six-year plan and includes building safe havens for boating fanatics every 10 or 20 miles along the Welsh coast.
I just enjoy catching the wave and not getting in people's way.
For the first time, Disney Cruise Line is catching the wave to Southern California, repositioning its flagship Disney Magic for the summer of 2005, offering seven-night cruise vacations from the Port of Los Angeles to the Mexican Riviera.
Women everywhere are catching the wave - and the North-East is no exception.
Speedsters from New Zealand to New Mexico (like this woman in the Namib Desert in Namibia) are catching the wave of a hot new sport called sand
Upper Crust are catching the wave of success currently enjoyed by Pasties and Slices--all but 100 percent year on year growth*--with the release of three new frozen product lines launched.
Alisters catching the wave as -listers catching the wave as they board latest action craze STARS who ride on a wave of fame have tried the real thing and turned surfing into an A-list summer craze.
Funding totalling pounds 700,000 has been secured from the Welsh Assembly Government's Catching the Wave initiative which will enable an additional 190 berths to be installed in the Outer Harbour and East Dock.
The Assembly's Catching the Wave document sets out the goal of achieving a 40% expansion of the watersport and marine economy over the next five years.
| Star actor Andrew Lincoln catching the waves at Adventure Parc Snowdonia PICS: DAN MULLINS:
Kuli, whose name means 'blind one', lives in Hawaii and loves nothing more than catching the waves. His owners found Kuli abandoned on the street when he was a kitten, and set about right away teaching their new pet to surf.