catch the wave

catch the wave

To enjoy the advantage or benefit of a particularly successful, popular, fortunate, interesting, etc., moment or period of time. Jonathan was totally uncool at school until he caught the wave of his sister's celebrity after she was cast in that movie. The popular Internet artist caught the wave of support from her fan base to launch an incredibly successful crowd funding campaign for her new project.
See also: catch, wave

catch the wave

If you catch the wave, you act quickly in order to use an opportunity, especially an opportunity to do something new. We knew we had to catch the wave now or be left behind in the future. The venture relies on catching the wave of interest generated by the Tolkien films. Note: Surfers need to catch a wave just as it breaks in order to ride it successfully.
See also: catch, wave
References in periodicals archive ?
Passers-by were stunned as three sci-fi fans took to the water to catch the wave that can hit 13mph.
People who can catch the wave of innovation and channel the power of disruption to deliver the fastest solutions in our new digital world will prosper.
All the vendors are taking the region as an opportunity and it is important to catch the wave at an early stage.
market, we are confident that now is the time to invest in high quality real estate in key markets across the United States and Manhattan in order to catch the wave of rising property values," said David Rogers, founder & chairman of Rocksure.
After conquering the ride, Burle told Surfer Today that it was pure luck and he never know when he will be able to catch the wave.
He added: "A lot of things went through my mind before I let go of the rope to catch the wave.
Captain Eddie has owned Catch the Wave Charters for over 10 years, and his office is located strategically at Walkin Marine Marina.
Real Estate Sales are on the rise, 'Catch the Wave'
DIRECTIONS: Read each question below, and then use the article "Catch the Wave" (pp.
The tides were so fierce, the British number one needed to be towed by jetski to get up enough speed to catch the wave. He said: "It's just not physically possible to paddle fast enough to hit the wave so we go out in pairs and get towed on to it.
RF: I think the role of any foundation is to catch the wave of innovation and expedite it.
CATCH THE WAVE Here's a list of some of the initial product types that will ship with the Z-Wave logo: Company Initial Z-Wave Products Danfoss Thermostats Intermatic Switches, dimmers, receptacles, remote controls, lamp and appliance modules Leviton Switches, dimmers, media servers Wayne Dalton Garage doer openers, network scene controllers
Marketing efforts will be muted for a few months, but will ramp up in late summer amid the launch of fall TV season--and just in time to catch the wave of early buzz on 2005 Oscar contenders.
When you want to catch the wave, hire your own (former) Alaskan salmon fishermen.
"'Catch the Wave' (the theme of the Cheers conference) evokes the wine boom of the 1970s that swept over a generation of young people," he told conference attendees during his session, entitled "Shaping the Future of the US Wine Market.