cash cow


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cash cow

A business or investment that generates a large or consistent profit. When Bob purchased stock in that software company 10 years ago, he never expected it to become such a cash cow. Now that it has quadrupled in value, he'll be able to retire early.
See also: cash, cow

cash cow

A dependable source of profit, as in The small-appliance division is this company's cash cow. Although this precise term dates only from about 1970, milch cow was used in exactly the same way from 1601.
See also: cash, cow

a cash cow

If you call someone or something a cash cow, you mean that it makes a lot of money. This rather unglamorous property is a cash cow, generating about $700 million a year in advertising revenue. A player like Rooney is a potential cash cow to dozens. Note: The reference is to something that produces money as freely as a cow produces milk.
See also: cash, cow

cash cow

n. a dependable source of money; a good investment. Mr. Wilson turned out to be the cash cow we needed to start our repertoire company.
See also: cash, cow
References in periodicals archive ?
I'm not sure how the dairy business is just now Robert but surely a cash cow would be more help?
see "Milking the Cash Cow," Motivation, June 1998) opted to do last November after he was ousted by CBG's board of directors in August.
However, Fortune would not just be a useful squad man but also a large cash cow.
Turn-Key cash cow remarkable cash flow for a 2 day a week business.