carve (out) a niche

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carve (out) a niche

To establish a unique role (for oneself), usually by excelling in a very specific area. I was able to carve out a niche at the farmers' market by selling something no one else was—dried beans. Our graphic designer really carved out a niche for himself with that series of innovative ads.
See also: carve, niche
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.

carve a niche

or

carve out a niche

COMMON If you carve a niche or carve out a niche for yourself, you create a role or opportunity for yourself, especially at work, by doing a particular thing very well. In time, he carved a niche for himself as a television commentator. Some have carved out a niche in New York City's highly competitive art market, charging as much as $40,000 for their pictures. Note: A niche is a hollow area that is made in a wall to display something such as a statue or an ornament.
See also: carve, niche
Collins COBUILD Idioms Dictionary, 3rd ed. © HarperCollins Publishers 2012
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References in periodicals archive ?
It's starting to look like filmmaker Dori Berinstein is carving out a niche for herself with docus that appeal to theater fans, as new doc "Carol Channing: Larger Than Life" follows on the heels of "Showbusiness," a chronicle of the run-up to the 2004 Tony Awards.
The answer: carving out a niche within a niche--a smaller segment of a larger market with common needs or purchasing habits.
One hopes the Baltic Triennial in Vilnius will continue carving out a niche for itself as a haven for curatorial and artistic experimentation.
Rather than carving out a niche in the marketplace, I believe the companies serious about staying competitive should carve steps and landings to continuously elevate themselves from the crowd.