carve (out) a niche

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carve (out) a niche

To establish a unique role (for oneself), usually by excelling in a very specific area. I was able to carve out a niche at the farmers' market by selling something no one else was—dried beans. Our graphic designer really carved out a niche for himself with that series of innovative ads.
See also: carve, niche
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.

carve a niche

or

carve out a niche

COMMON If you carve a niche or carve out a niche for yourself, you create a role or opportunity for yourself, especially at work, by doing a particular thing very well. In time, he carved a niche for himself as a television commentator. Some have carved out a niche in New York City's highly competitive art market, charging as much as $40,000 for their pictures. Note: A niche is a hollow area that is made in a wall to display something such as a statue or an ornament.
See also: carve, niche
Collins COBUILD Idioms Dictionary, 3rd ed. © HarperCollins Publishers 2012
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References in periodicals archive ?
Carving a Niche for Himself: The Untold Story of Luigi Del Bianco.
Carving a Niche for Himself e il secondo libro di Douglas Gladstone, che si auto-definisce "journalist by training".
Sfortunatamente, i numerosi documenti sulla vita e sulla carriera di Gutzon Borglum (1867-1941)--lo scultore responsabile del progetto Mount Rushmore e diretto supervisore di Del Bianco--contenuti in 190 scatole rinvenute da Caesar e Lou Del Bianco nel corso delle loro ricerche presso la Library of Congress, hanno lasciato tracce flebili in Carving a Niche for Himself.
In queste pagine troviamo anche l'introduzione all'altro tema che domina Carving a Niche e che Gladstone sviluppa ampiamente nei restanti capitoli: la discriminazione contro gli immigrati italiani negli Stati Uniti come causa dell'afasia che awolge il lavoro e la figura di Luigi Del Bianco.
With 11 employees, including two other podiatrists, the clinic posted revenues of $1.36 million last year and is on track for about $1.4 million in 2006, says Scott, whose marketing strategy includes carving a niche in the diabetic foot care and education arena.
Urban Outfitters of Philadelphia is carving a niche on the Upper West Side at 72nd and Broadway, where they have taken about 30,000 square feet on three levels in the Alexandria.
With 2001 revenues of $1.3 million and projected 2002 revenues of $2 million, the 10-employee operation is carving a niche in the urban apparel market.