carve (out) a niche

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carve (out) a niche

To establish a unique role (for oneself), usually by excelling in a very specific area. I was able to carve out a niche at the farmers' market by selling something no one else was—dried beans. Our graphic designer really carved out a niche for himself with that series of innovative ads.
See also: carve, niche

carve a niche

or

carve out a niche

COMMON If you carve a niche or carve out a niche for yourself, you create a role or opportunity for yourself, especially at work, by doing a particular thing very well. In time, he carved a niche for himself as a television commentator. Some have carved out a niche in New York City's highly competitive art market, charging as much as $40,000 for their pictures. Note: A niche is a hollow area that is made in a wall to display something such as a statue or an ornament.
See also: carve, niche
References in periodicals archive ?
Carving a Niche for Himself: The Untold Story of Luigi Del Bianco.
Carving a Niche for Himself e il secondo libro di Douglas Gladstone, che si auto-definisce "journalist by training".
Sfortunatamente, i numerosi documenti sulla vita e sulla carriera di Gutzon Borglum (1867-1941)--lo scultore responsabile del progetto Mount Rushmore e diretto supervisore di Del Bianco--contenuti in 190 scatole rinvenute da Caesar e Lou Del Bianco nel corso delle loro ricerche presso la Library of Congress, hanno lasciato tracce flebili in Carving a Niche for Himself.
In queste pagine troviamo anche l'introduzione all'altro tema che domina Carving a Niche e che Gladstone sviluppa ampiamente nei restanti capitoli: la discriminazione contro gli immigrati italiani negli Stati Uniti come causa dell'afasia che awolge il lavoro e la figura di Luigi Del Bianco.
Urban Outfitters of Philadelphia is carving a niche on the Upper West Side at 72nd and Broadway, where they have taken about 30,000 square feet on three levels in the Alexandria.
According to Jenn Russo, CEO and Founder of UDesignWePrint, carving a niche market in the online printing arena has been the company's key differentiator.
This has come at a time when other CLECs, and the telecom industry in general, have struggled to raise additional funding, but the GigE providers are carving a niche for themselves as the metro market becomes increasingly competitive.
Freedom Communications, which began operations in January, is carving a niche for itself in the growing telecommunications field by donating one percent of all collected revenues to the customer's choice of one of eight charities.