carve a niche

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carve (out) a niche

To establish a unique role (for oneself), usually by excelling in a very specific area. I was able to carve out a niche at the farmers' market by selling something no one else was—dried beans. Our graphic designer really carved out a niche for himself with that series of innovative ads.
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carve a niche

or

carve out a niche

COMMON If you carve a niche or carve out a niche for yourself, you create a role or opportunity for yourself, especially at work, by doing a particular thing very well. In time, he carved a niche for himself as a television commentator. Some have carved out a niche in New York City's highly competitive art market, charging as much as $40,000 for their pictures. Note: A niche is a hollow area that is made in a wall to display something such as a statue or an ornament.
See also: carve, niche
References in periodicals archive ?
Bird thus works (again) as an emblem of racial difference, but he also functions as an analogy for whites like Clifton in Do the Right Thing, who carve out a niche in Lee's neighborhoods: because such men are exceptions, black characters admit, perhaps even grudgingly admire, their earned right to work in Bed-Stuy or in the NBA.
"All the markets are closing up, so we're moving into the domestic market." He is trying to carve out a niche selling over the Internet to Japanese outside the major cities.
Honda wants Jazz to carve out a niche with compact car lovers.
They're younger, more savvy, and on a mission to carve out a niche for themselves.
* Specialty materials: The ability to meet OEMs' need for specialty formulations is another opportunity for smaller molders to carve out a niche. Ashland's Hearn sees a niche for smaller molders who can tailor a special material - such as a high glass content - to a particular need.
You're just looking to carve out a niche for yourself."
Jackson acknowledges that the opportunity to carve out a niche is there, but with bigger corporations having such a strong hold on the industry, there will be resistance.