buy straw hats in winter
buy straw hats in winter
Especially of stocks, to buy when both demand and cost are low so that one may then sell when demand and price are high. A phrase attributed to Russell Sage, a 19th-century American investor and financier. Primarily heard in US, South Africa. I made a fortune buying shares in the startup company before smartphone technology became ubiquitous—I bought straw hats in winter, and now they're worth a fortune!
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.