buy straw hats in winter

buy straw hats in winter

Especially of stocks, to buy when both demand and cost are low so that one may then sell when demand and price are high. A phrase attributed to Russell Sage, a 19th-century American investor and financier. Primarily heard in US, South Africa. I made a fortune buying shares in the startup company before smartphone technology became ubiquitous—I bought straw hats in winter, and now they're worth a fortune!
See also: buy, hat, straw, winter