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In Frame 2 and when they needed only one bundled product, promotion-focused respondents rated perceived loss for product B significantly lower than did prevention-focused respondents ([M.
They point out how making a timely decision regarding the value maximization of bundled service is directly related to service providers' future growth, and the differentiation features offered to customers.
From the participants' perspective, the bundled services approach not only improves service quality but has the potential to offer plan participants a greater breadth of investment options.