bums in seats

bums in seats

Passengers in a vehicle of mass transit or audience members at a given performance or sporting event. The airline has introduced major summer sales in an attempt to get more bums in seats. The reviews for the show weren't great, but at the end of the day, the only thing that matters is having bums in seats.
See also: bum, seat
References in periodicals archive ?
Naturally, the only way get more bums in seats and eventually hit the stated target of five per cent of the domestic box office, is for Telefilm to invest in a more varied and accessible slate of films.