build around

build around

v.
1. To construct or develop something that surrounds or avoids something else: They built the highway around the center of town. If we build a fence around the plants, the goats won't be able to eat them.
2. To develop something based on someone or something: The story is built around two characters. I built my bookstore around the idea that people like to browse before they buy anything.
See also: around, build