break new ground

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break new ground

To innovate. They've really broken new ground with their latest product—I've never seen anything like it.
See also: break, ground, new

break new ground

Fig. to begin to do something that no one else has done; to pioneer [in an enterprise]. Dr. Anderson was breaking new ground in cancer research. They were breaking new ground in consumer electronics.
See also: break, ground, new

break new ground

COMMON If someone breaks new ground, they make progress by doing something completely different. The programme broke new ground, in giving to women roles traditionally assigned to men. They're trying to break new ground, make a new kind of cinema. Note: You can also use ground-breaking before a noun. He was given an award for his ground-breaking work in the field. She wrote a ground-breaking book on the subject. Note: You use these expressions to show approval.
See also: break, ground, new

break new (or fresh) ground

do something innovative which is considered an advance or positive benefit.
Literally, to break new ground is to do preparatory digging or other work prior to building or planting something. In North America the idiom is break ground .
See also: break, ground, new

break fresh/new ˈground

make a discovery; use new methods, etc: We’re breaking fresh ground with our new freezing methods. ▶ ˈground-breaking adj.: a ground-breaking discovery/report
See also: break, fresh, ground, new

break new ground

To advance beyond previous achievements: broke new ground in the field of computers.
See also: break, ground, new
References in periodicals archive ?
Bayer has broken new ground by applying PMH overmolding to an integrated antenna module for Volvo's XC90, a new off-road SUV.
"NCB has broken new ground in Co-op mortgage finance," said Grace Huebscher, corporate vice president of the institution.
Business Innovator of the Year: This award honors companies that have successfully set trends and broken new ground in a particular industry.