bright shiny object


Also found in: Acronyms.

bright shiny object

Something that is widely appealing or attention-grabbing for its superficial characteristics, but which is usually not useful, substantial, or long lasting. Recent technological advances seem to be just a series of bright shiny objects, consuming all of our attention for a while before something shinier comes along.
See also: bright, object
References in periodicals archive ?
Also, we've orchestrated a few of the songs off of Bright Shiny Objects, and some other songs from my previous records.
all these bright shiny objects that promise to solve their issues, but they're not really working in the long run.
What type of bird is renowned for stealing bright shiny objects? 10.