bright shiny object


Also found in: Acronyms.

bright shiny object

Something that is widely appealing or attention-grabbing for its superficial characteristics, but which is usually not useful, substantial, or long lasting. Recent technological advances seem to be just a series of bright shiny objects, consuming all of our attention for a while before something shinier comes along.
See also: bright, object, shiny
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.
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References in periodicals archive ?
Also, we've orchestrated a few of the songs off of Bright Shiny Objects, and some other songs from my previous records.
What type of bird is renowned for stealing bright shiny objects? 10.