bricks and mortar

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bricks and mortar

1. noun A phrase used to refer to buildings collectively and non-specifically. I think the hospital is too focused on funding bricks and mortar—the construction here has been going on for far too long.
2. adjective Fundamental and necessary. In this usage, the phrase is usually hyphenated. The candidate has yet to state the bricks-and-mortar components of his economic plan.
See also: and, brick, mortar

bricks and mortar

buildings; the expenditure of money on buildings rather than something else. (The buildings referred to can be constructed out of anything.) The new president of the college preferred to invest in new faculty members rather than bricks and mortar. Sometimes people are happy to donate millions of dollars for bricks and mortar, but they never think of the additional cost of annual maintenance.
See also: and, brick, mortar

bricks and mortar

Basic and essential, as in Matthew Arnold's essay (1865): "Margate, that bricks-and-mortar image of British Protestantism." This phrase transfers essential building materials to other fundamental matters. It also may be used more literally to denote a building or buildings (whether or not made of bricks and mortar), as in The alumni prefer to see their donations in the form of bricks and mortar. [Mid-1800s]
See also: and, brick, mortar

bricks and ˈmortar

a building, especially when you are thinking of it in connection with how much it cost to build or how much it is worth: A home isn’t just bricks and mortar.We now need funding to turn the plans into bricks and mortar.
The modern way of doing business through the Internet as well as from buildings and shops can be referred to as clicks and mortar, where ‘clicks’ refers to the use of the mouse and the Internet.
See also: and, brick, mortar
References in periodicals archive ?
Charles Schwab has aligned itself around customer needs because it treats the Internet, phone, and bricks-and-mortar entity as multiple touch points with the customer.
Bricks-and-mortar companies such as Timberland and Gillette are taking their cause programs online, leveraging the Internet to educate, engage and inspire their consumers.
Toys `R' Us (NYSE-TOY) is a good example of a bricks-and-mortar that is still struggling to compete successfully online.
This strategy provides traditional bricks-and-mortar lenders with state-of-the-art Internet technology that combines the power and convenience of the Internet with the dependability and personal services of a local loan officer.
In the second quarter of 2000, Pandesic carved out a significant share of the bricks-and-mortar commerce market, forged a $1 billion alliance to scale its ability to implement and deploy the Pandesic commerce platform and released the 10th version of its platform.
According to Frasca, the key to IVW's success is its dotBAM approach - the art of identifying bricks-and-mortar companies that have the potential to become dotcom powerhouses.
Available separately or as an integrated solution, these components offer small and mid-sized businesses a variety of big-business e-capabilities, including high-speed Internet access, a single mailbox for e-mail and voice mail, and Web site development software and services that can quickly transform bricks-and-mortar companies into clicks-and-mortar competitors.
Through the new NJO wireless portal, bricks-and-mortar merchants can now easily create and track real-time, highly-targeted promotional messages and coupons directed at wireless users in their vicinity.
dotBam" companies are traditional bricks-and-mortar businesses seeking to leverage Web technologies in order to enhance and transform their business operations into Internet-centric businesses.
Through innovative technologies, promotions, partnerships and alliances, GeePS is an end-to-end solution that helps bricks-and-mortar merchants - from large retail chains to Mom and Pop restaurants - compete on a level playing field with the big dot-coms and Etailers, starting with delivering personalized, location-based promotion messages to customers, and ending with a completely wireless transaction.
com enables retailers and manufacturers to extend their brands and customer loyalty via the Internet, while maintaining the integrity of these bricks-and-mortar businesses.