bricks-and-mortar


Also found in: Dictionary, Thesaurus, Medical, Encyclopedia.

bricks and mortar

1. noun A phrase used to refer to buildings collectively and non-specifically. I think the hospital is too focused on funding bricks and mortar—the construction here has been going on for far too long.
2. adjective Fundamental and necessary. In this usage, the phrase is usually hyphenated. The candidate has yet to state the bricks-and-mortar components of his economic plan.
See also: and, brick, mortar

bricks-and-mortar

Referring to a physical location for something, typically a business (usually as opposed to an online destination). You can order these shoes online or pick them up in one of our convenient bricks-and-mortar locations.

bricks and mortar

buildings; the expenditure of money on buildings rather than something else. (The buildings referred to can be constructed out of anything.) The new president of the college preferred to invest in new faculty members rather than bricks and mortar. Sometimes people are happy to donate millions of dollars for bricks and mortar, but they never think of the additional cost of annual maintenance.
See also: and, brick, mortar

bricks and mortar

Basic and essential, as in Matthew Arnold's essay (1865): "Margate, that bricks-and-mortar image of British Protestantism." This phrase transfers essential building materials to other fundamental matters. It also may be used more literally to denote a building or buildings (whether or not made of bricks and mortar), as in The alumni prefer to see their donations in the form of bricks and mortar. [Mid-1800s]
See also: and, brick, mortar

bricks and ˈmortar

a building, especially when you are thinking of it in connection with how much it cost to build or how much it is worth: A home isn’t just bricks and mortar.We now need funding to turn the plans into bricks and mortar.
The modern way of doing business through the Internet as well as from buildings and shops can be referred to as clicks and mortar, where ‘clicks’ refers to the use of the mouse and the Internet.
See also: and, brick, mortar
References in periodicals archive ?
Again, this question is only relevant when the franchisor offers both bricks-and-mortar and truck franchises.
Regardless of the form of franchise agreement used, a franchisor will need to determine whether the fee structure for bricks-and-mortar restaurants fits the food truck format.
While traditional bricks-and-mortar franchises have certainly benefited from online marketing, food trucks depend on it to a much greater degree.
For the bricks-and-mortar it's a lack of time and focus, performance measurement isn't a priority with senior management, sunk costs in the existing system make it difficult to change, and the company is too reliant on the finance function for measurement data.
In response to the dot-com challenge, most of the bricks-and-mortar companies we interviewed for our study view customer-centric e-business as their top priority and see it as potentially changing their business models in a radical way.
Not all bricks-and-mortar companies are laggards, however.
Julie Wainwright, CEO of Pets.com, has also led a bricks-and-mortar company.
More surprising, perhaps, are the bricks-and-mortar brand names that pop up on the list, such as consumer electronics and appliance retailer Best Buy and tool dealer Coastal Tool & Supply.
Competitor Soma.com looked at what ailed the dot-com model and decided the cure was joining forces with a bricks-and-mortar pharmacy.