bricks and mortar


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bricks and mortar

1. noun A phrase used to refer to buildings collectively and non-specifically. I think the hospital is too focused on funding bricks and mortar—the construction here has been going on for far too long.
2. adjective Fundamental and necessary. In this usage, the phrase is usually hyphenated. The candidate has yet to state the bricks-and-mortar components of his economic plan.
See also: and, brick, mortar

bricks and mortar

buildings; the expenditure of money on buildings rather than something else. (The buildings referred to can be constructed out of anything.) The new president of the college preferred to invest in new faculty members rather than bricks and mortar. Sometimes people are happy to donate millions of dollars for bricks and mortar, but they never think of the additional cost of annual maintenance.
See also: and, brick, mortar

bricks and mortar

Basic and essential, as in Matthew Arnold's essay (1865): "Margate, that bricks-and-mortar image of British Protestantism." This phrase transfers essential building materials to other fundamental matters. It also may be used more literally to denote a building or buildings (whether or not made of bricks and mortar), as in The alumni prefer to see their donations in the form of bricks and mortar. [Mid-1800s]
See also: and, brick, mortar

bricks and ˈmortar

a building, especially when you are thinking of it in connection with how much it cost to build or how much it is worth: A home isn’t just bricks and mortar.We now need funding to turn the plans into bricks and mortar.
The modern way of doing business through the Internet as well as from buildings and shops can be referred to as clicks and mortar, where ‘clicks’ refers to the use of the mouse and the Internet.
See also: and, brick, mortar
References in periodicals archive ?
com, based in New York City, is an Internet Consumer Shopping Solution for bricks and mortar grocers.
MyWebGrocer offers a comprehensive solution to local bricks and mortar retailers who understand that more and more consumers are looking for more services from their local grocer," said Mike Spindler, president of MyWebGrocer.
Kirabo is the first and only retailer of high-end jewelry and diamonds to display its selection inside a virtual store that mirrors the architectural structure and design of a contemporary bricks and mortar store.
These solutions facilitate the transformation of traditional bricks and mortar organizations into clicks and mortar organizations.
The solution is designed to give salespeople in bricks and mortar stores finger-tip access to cross-category product data, strengthening the ability of retailers to provide cross-sell and up-sell opportunities right in the store.
the opportunity to expand into thousands of new bricks and mortar locations, but it enhances our offering to retailers by giving their customers the ability to find their favorite musicians and videos and ultimately make a purchase.
com is an on-line marketing and promotional services company that specializes in connecting consumers with bricks and mortar merchants in their local area.