bricks and mortar


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bricks and mortar

1. noun A phrase used to refer to buildings collectively and non-specifically. I think the hospital is too focused on funding bricks and mortar—the construction here has been going on for far too long.
2. adjective Fundamental and necessary. In this usage, the phrase is usually hyphenated. The candidate has yet to state the bricks-and-mortar components of his economic plan.
See also: and, brick, mortar

bricks and mortar

buildings; the expenditure of money on buildings rather than something else. (The buildings referred to can be constructed out of anything.) The new president of the college preferred to invest in new faculty members rather than bricks and mortar. Sometimes people are happy to donate millions of dollars for bricks and mortar, but they never think of the additional cost of annual maintenance.
See also: and, brick, mortar

bricks and mortar

Basic and essential, as in Matthew Arnold's essay (1865): "Margate, that bricks-and-mortar image of British Protestantism." This phrase transfers essential building materials to other fundamental matters. It also may be used more literally to denote a building or buildings (whether or not made of bricks and mortar), as in The alumni prefer to see their donations in the form of bricks and mortar. [Mid-1800s]
See also: and, brick, mortar
References in periodicals archive ?
Our charge as keeper of the keys cannot be fulfilled without bricks and mortar.
They are ongoing processes that involve using consultants who are user friendly, who understand the design process and who can supply us with the bricks and mortar needed to fulfill our mission.
com, based in New York City, is an Internet Consumer Shopping Solution for bricks and mortar grocers.
MyWebGrocer offers a comprehensive solution to local bricks and mortar retailers who understand that more and more consumers are looking for more services from their local grocer," said Mike Spindler, president of MyWebGrocer.
Kirabo's technology will allow users to "walk" through Kirabo's store while browsing its striking collection of certified loose diamonds, and diamond, gold and platinum jewelry, without the intimidation factor of so many of today's luxury bricks and mortar stores.
Kirabo's collection of precious loose diamonds, and diamond, gold and platinum jewelry are showcased within its virtual store, designed to mirror the architectural structure and design of a contemporary, luxury bricks and mortar store.
The solution is designed to give salespeople in bricks and mortar stores finger-tip access to cross-category product data, strengthening the ability of retailers to provide cross-sell and up-sell opportunities right in the store.
However, the benefit of Blue Martini's infrastructure applies just as directly to our more mature bricks and mortar channel.
Consumers also enjoy the person to person interaction and sensory experience of bricks and mortar shopping.
Investors Business Daily and Kraft Among Bricks and Mortars Choosing