breathe life into

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breathe (new) life into (someone or something)

1. Literally, to revive someone who is not breathing, as by mouth-to-mouth resuscitation The lifeguard was able to pull the drowning boy from the pool and breathe life into him, thank goodness.
2. By extension, to revitalize something that has become dull or stale. The new CEO's creative approach really breathed new life into that failing company.
See also: breathe, life

breathe life into

Also, breathe new life into. Revive someone or something. For example, Cardiopulmonary resuscitation (CPR) shows one how to breathe life into a drowning victim , or Her appointment breathed new life into the firm. This term is used both literally, for reviving a person who has stopped breathing temporarily, and figuratively, for giving new impetus to or renewing some project. Also see breath of fresh air.
See also: breathe, life
References in periodicals archive ?
EAGLE ROCK - An alliance of civic, educational and religious leaders unveiled an idealistic strategy Saturday to breathe new life into local schools.
They're very familiar and comfortable with our ability to breathe new life into, as well as increase the profitability of real estate assets," he added.
7 million in an attempt to breathe new life into Newhall, but the process has been slow and contentious.
With the fight refinancing arrangement, you should be able to breathe new life into your business and maybe even get home in time for dinner.
Most relieved will be the shopkeepers who, since last September, have endured the noise and backed-up traffic as construction workers labored to breathe new life into the two-mile stretch of the boulevard.
These giant retail units will bring shoppers out and breathe new life into smaller chains and Mom and Pop stores.
Lee recently signed on with DC Comics - long the rival to his Marvel Comics home - to breathe new life into its characters.
The debate was seen as a last prayer for Bradley to breathe new life into his campaign, which suffered another loss this week to Gore in the Washington state primary.