breathe (new) life into (someone or something)

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breathe (new) life into (someone or something)

1. Literally, to revive someone who is not breathing, as by mouth-to-mouth resuscitation The lifeguard was able to pull the drowning boy from the pool and breathe life into him, thank goodness.
2. By extension, to revitalize something that has become dull or stale. The new CEO's creative approach really breathed new life into that failing company.
See also: breathe, life

breathe life into

Also, breathe new life into. Revive someone or something. For example, Cardiopulmonary resuscitation (CPR) shows one how to breathe life into a drowning victim , or Her appointment breathed new life into the firm. This term is used both literally, for reviving a person who has stopped breathing temporarily, and figuratively, for giving new impetus to or renewing some project. Also see breath of fresh air.
See also: breathe, life

breathe (new) ˈlife into something

improve something by introducing new ideas and making people more interested in it: She has breathed new life into a product that was tired and out-of-date.
See also: breathe, life, something
References in periodicals archive ?
"Eight games in a month is a punishing schedule and it took the penalty miss to breathe life into us.
PAUL GASCOIGNE was last night backed to become as big a name as world superstar Michael Jordan in his attempt to breathe life into US soccer.