break fresh/new ground

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break new ground

To innovate. They've really broken new ground with their latest product—I've never seen anything like it.
See also: break, ground, new

break new ground

Fig. to begin to do something that no one else has done; to pioneer [in an enterprise]. Dr. Anderson was breaking new ground in cancer research. They were breaking new ground in consumer electronics.
See also: break, ground, new

break new ground

COMMON If someone breaks new ground, they make progress by doing something completely different. The programme broke new ground, in giving to women roles traditionally assigned to men. They're trying to break new ground, make a new kind of cinema. Note: You can also use ground-breaking before a noun. He was given an award for his ground-breaking work in the field. She wrote a ground-breaking book on the subject. Note: You use these expressions to show approval.
See also: break, ground, new

break new (or fresh) ground

do something innovative which is considered an advance or positive benefit.
Literally, to break new ground is to do preparatory digging or other work prior to building or planting something. In North America the idiom is break ground .
See also: break, ground, new

break fresh/new ˈground

make a discovery; use new methods, etc: We’re breaking fresh ground with our new freezing methods. ▶ ˈground-breaking adj.: a ground-breaking discovery/report
See also: break, fresh, ground, new

break new ground

To advance beyond previous achievements: broke new ground in the field of computers.
See also: break, ground, new
References in periodicals archive ?
20, represents an attempt to break fresh ground in the genre.
The company said it ''aims to break fresh ground in the fast growing and competitive midsize car market segment in China by successfully launching the sporty Mazda6 sedan.''
They are the very same qualities that enable individuals to change, teams to break fresh ground, and organizations to sustain performance through good times and bad.
The D-Type was to break fresh ground as it was of largely monocoque construction, created by Bill Heynes and Malcolm Sayer.
It is to be expected then that RAND would continue to break fresh ground in investigating the changing nature of terrorism, as it does in this book.
We have struggled and conquered our positions in the art world, but continue to break fresh ground on many levels in different areas.