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(brand) spanking new

Totally new; never before used. This computer is brand spanking new, so I just don't understand how it can have such terrible performance issues. The company just completed construction on their spanking new headquarters in Virginia. I got this sweater brand spanking new from the thrift store. I can't believe people buy such high-end stuff and then don't even wear it.
See also: new, spanking

brand new

Completely new and unused. The word "brand" here comes from Old English for fire or flame; thus, something that is brand new is likened to that which is forged in—and fresh out of—fire. I bought Jim a brand-new computer for his birthday. That car is brand new, so be extra careful when you drive it.
See also: brand, new

brand spanking new

A more emphatic way to say "new." Nope, I have a brand spanking new phone now, so I shouldn't be dropping calls anymore.
See also: brand, new, spanking

branded IP

Intellectual property ("IP") that is already associated with a popular brand. With branded IP at their disposal, movie studios don't have to take chances any more. Why would they forego the built-in audience a superhero movie brings?
See also: brand, IP

no-brand cigarette

slang A hand-rolled cigarette filled with marijuana; a joint. My brother and I sat out on the back porch, passing a no-brand cigarette back and forth while discussing the mysteries of the universe.
See also: cigarette

off-brand cigarette

Machine-rolled cigarettes not produced by companies with well-known or reputable brands. He was sentenced to six months in jail for selling cheap, off-brand cigarettes outside a strip mall in north Denver. Studies have shown that off-brand cigarettes can contain nearly twice as many cancer-causing chemicals as those produced by established brands such as Marlboro or Camel.
See also: cigarette

on brand

Fitting with the image or brand of someone or something. This phrase can refer to a company brand or (perhaps humorously) to someone's personal interests or image. Their newest commercial is so on brand that you can tell it's for their product before you even see it. That book on the lunar phases is very on brand for you, what with your interest in astronomy.
See also: brand, on

ride for the brand

To act on behalf of and with loyalty toward some group or organization. Originally associated with cowboys. If you're gonna be a leader on this team, you have to ride for the brand every time you suit up.
See also: brand, for, ride
Farlex Dictionary of Idioms. © 2022 Farlex, Inc, all rights reserved.

(brand) spanking new

mod. completely new; brand new. Look at that brand spanking new car!
See also: brand, new, spanking

cigarette with no name

and no brand cigarette and no name cigarette
n. a marijuana cigarette. (Drugs.) You got one of them cigarettes with no name? Bud’s been smoking no name cigarettes again.
See also: cigarette, name, no

no brand cigarette

See also: brand, cigarette, no

off-brand cigarette

n. a marijuana cigarette. (Drugs.) Shorty smokes nothing but those off-brand cigarettes.
See also: cigarette
McGraw-Hill's Dictionary of American Slang and Colloquial Expressions Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved.
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References in periodicals archive ?
"This can help brands stay consistent in their branding.
But true, healthy brands count years of purchases by the same consumers, starting with an average of three years of consistent, never failing and frequent repurchase.
Etisalat received 'The Most Valuable Telecoms Brand' in Middle East and North Africa (MENA) region by Brand Finance at Mobile World Congress as a recognition for the company's increase in brand value to $8.3bn-higher than any other telecom brand in the MENA region and the only telecom brand portfolio to break the $10bn brand value mark in the region.
Growing on average 13 per cent in brand value since 2018, a total of five Middle Eastern brands, including the three star performers from the UAE, have cemented their place on the global branding scene across a variety of sectors: oil and gas, telecoms, airlines and banks, the report said.
He stated further that Fidelity bank came as a first entrant this year and Stallion Group making a fresh return to the top 50 brands this having existed before.
Gone are the days when consumer goods brands such as Coca-Cola, Nestle, PepsiCo, Unilever, and Proctor and Gamble ruled the global charts and rankings.
Established African business brands such as Zim- babwe's Econet (#40), Kenya's Bidco (#80) have joined stalwart African brands, MTN (up to #6 from an all-time low of #9) and Dangote (up to #21 from #24), while Ni- geria's 9Mobile (#90) has replaced its predecessor brand, Etisalat (which has remained on the list, declining from #13 to #44, despite exiting the market in 2017).
Brand Finance is the world's leading independent brand valuation and strategy consultancy, headquartered in London.
At a follow-up small group session entitled, 'Why your logo is not a brand?' during the Quarterly Quorum event of the PCAAE on January 11, Chris reemphasized what branding is and is not.
Innovative brand of the year award###Brand builder of the year award
For estimating the model and the components of brand personality some well known brands were required as stimuli.
Hemant Kaushik, CEO, IBC Info Media (A Division of International Brand Consulting Corporation, USA) has made it known to the Media that ASIA'S Most Trusted Brand in its role as a brand arbitrator, has been very successful in identifying the ASIA'S MOST TRUSTED BRAND AWARDS 2016 and will be honoring the brands that make them truly inspirational in an award function to be held on 16th April, Sunday at 6 pm, Grand Hyatt Hotel in Bangkok.
Frontline is one of the oldest brands in India, which came into existence in 1985.
Building and managing strong brands is considered one of the most critical tasks in brand management (Batra, Lenk, & Wedel, 2010; Keller, Dekimpe, & Geyskens, 2016).