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(brand) spanking new

Totally new; never before used. This computer is brand spanking new, so I just don't understand how it can have such terrible performance issues. The company just completed construction on their spanking new headquarters in Virginia. I got this sweater brand spanking new from the thrift store. I can't believe people buy such high-end stuff and then don't even wear it.
See also: new, spanking

brand new

Completely new and unused. The word "brand" here comes from Old English for fire or flame; thus, something that is brand new is likened to that which is forged in—and fresh out of—fire. I bought Jim a brand-new computer for his birthday. That car is brand new, so be extra careful when you drive it.
See also: brand, new

brand spanking new

A more emphatic way to say "new." Nope, I have a brand spanking new phone now, so I shouldn't be dropping calls anymore.
See also: brand, new, spanking

branded IP

Intellectual property ("IP") that is already associated with a popular brand. With branded IP at their disposal, movie studios don't have to take chances any more. Why would they forego the built-in audience a superhero movie brings?
See also: brand, IP

no-brand cigarette

slang A hand-rolled cigarette filled with marijuana; a joint. My brother and I sat out on the back porch, passing a no-brand cigarette back and forth while discussing the mysteries of the universe.
See also: cigarette

off-brand cigarette

Machine-rolled cigarettes not produced by companies with well-known or reputable brands. He was sentenced to six months in jail for selling cheap, off-brand cigarettes outside a strip mall in north Denver. Studies have shown that off-brand cigarettes can contain nearly twice as many cancer-causing chemicals as those produced by established brands such as Marlboro or Camel.
See also: cigarette

on brand

Fitting with the image or brand of someone or something. This phrase can refer to a company brand or (perhaps humorously) to someone's personal interests or image. Their newest commercial is so on brand that you can tell it's for their product before you even see it. That book on the lunar phases is very on brand for you, what with your interest in astronomy.
See also: brand, on

ride for the brand

To act on behalf of and with loyalty toward some group or organization. Originally associated with cowboys. If you're gonna be a leader on this team, you have to ride for the brand every time you suit up.
See also: brand, for, ride
Farlex Dictionary of Idioms. © 2022 Farlex, Inc, all rights reserved.

(brand) spanking new

mod. completely new; brand new. Look at that brand spanking new car!
See also: brand, new, spanking

cigarette with no name

and no brand cigarette and no name cigarette
n. a marijuana cigarette. (Drugs.) You got one of them cigarettes with no name? Bud’s been smoking no name cigarettes again.
See also: cigarette, name, no

no brand cigarette

See also: brand, cigarette, no

off-brand cigarette

n. a marijuana cigarette. (Drugs.) Shorty smokes nothing but those off-brand cigarettes.
See also: cigarette
McGraw-Hill's Dictionary of American Slang and Colloquial Expressions Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved.
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References in periodicals archive ?
Before products are launched on the market, before the first stage of life cycle, the stage of introduction, of primarily importance, is the classical branding choices concerned with product identity: family brands, individual brands, umbrella brands, combined brands, private brands etc.
While cobranding, two brand marks combined, has received little attention in the industrial branding literature, cobranding, brand alliances, composite branding, and ingredient branding have been studied and extensively described in consumer marketing literature.
The purpose of the BrandBuilder blog is to "provide you with the most innovative, no-nonsense advice and commentary on how to create strong, lasting, A-level brands." Olivier Blanchard is the principal at BrandBuilder Inc., a branding and marketing consulting firm, and also the author of this blog.
Consumers may benefit more from branding (Kerin et al., 2003).
More complex than a traditional customer satisfaction survey, a branding survey focuses on not only the "who," "what," and "how many," but focuses on the "why" as well.
Branding more closely with MIT is the main objective.
This study looks at these and other pressures on branding and investigates if and how leading companies have responded in the deployment of their brand portfolios.
Carol Groombridge, from Business Link, highlights 10 questions businesses might need to ask themselves about branding.
The big guns of the insurance world have branding down to an art.
Part of his strategy was in hiring Genece Hamby, founder of Personal Branding DNA (, a company that helps clients become "distinguishable, notable, and authentic."
Branding: Brand Strategy, Design and Implementation of Corporate and Product Identity
Difficult to quantify but now acknowledged as a key determiner of a corporation's profitability, brands and branding have gravitated to the top of the business agenda.
Yet, the majority of financial institutions spend little time, attention or money on internal marketing and branding. Many don't even teach employees what the brand means.
She notes with approval that Sweden bans commercials on kids' shows, a move that demonstrates that "many European countries are much more enlightened than the United States in their attitudes and laws toward branding aimed at minors." But that's a spurious comparison.