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brand new

Completely new and unused. The word "brand" here comes from Old English for fire or flame; thus, something that is brand new is likened to that which is forged in—and fresh out of—fire. I bought Jim a brand-new computer for his birthday. That car is brand new, so be extra careful when you drive it.
See also: brand, new

branded IP

Intellectual property ("IP") that is already associated with a popular brand. With branded IP at their disposal, movie studios don't have to take chances any more. Why would they forego the built-in audience a superhero movie brings?
See also: brand

on brand

Fitting with the image or brand of someone or something. This phrase can refer to a company brand or (perhaps humorously) to someone's personal interests or image. Their newest commercial is so on brand that you can tell it's for their product before you even see it. That book on the lunar phases is very on brand for you, what with your interest in astronomy.
See also: brand, on

brand spanking new

A more emphatic way to say "new." Nope, I have a brand spanking new phone now, so I shouldn't be dropping calls anymore.
See also: brand, new, spanking

no-brand cigarette

slang A hand-rolled cigarette filled with marijuana; a joint. My brother and I sat out on the back porch, passing a no-brand cigarette back and forth while discussing the mysteries of the universe.
See also: cigarette

off-brand cigarette

Machine-rolled cigarettes not produced by companies with well-known or reputable brands. He was sentenced to six months in jail for selling cheap, off-brand cigarettes outside a strip mall in north Denver. Studies have shown that off-brand cigarettes can contain nearly twice as many cancer-causing chemicals as those produced by established brands such as Marlboro or Camel.
See also: cigarette

(brand) spanking new

Totally new; never before used. This computer is brand spanking new, so I just don't understand how it can have such terrible performance issues. The company just completed construction on their spanking new headquarters in Virginia.
See also: new, spanking

(brand) spanking new

mod. completely new; brand new. Look at that brand spanking new car!
See also: brand, new, spanking

cigarette with no name

and no brand cigarette and no name cigarette
n. a marijuana cigarette. (Drugs.) You got one of them cigarettes with no name? Bud’s been smoking no name cigarettes again.
See also: cigarette, name, no

no brand cigarette

See also: brand, cigarette, no

off-brand cigarette

n. a marijuana cigarette. (Drugs.) Shorty smokes nothing but those off-brand cigarettes.
See also: cigarette
References in periodicals archive ?
Eventually, he decided to make his own wines, and established the Brander Vineyard in the Santa Ynez Valley in 1975.
While the Progressive writers saw affiliation as a logical expression of commonality with other groups of writers whose identities also were constructed by marketplace relations, the genteel writers (led by Brander Matthews and his Authors Club cronies) opposed such affiliation because they saw authorial identity as predicated upon a shared reverence for romantic individualism.
But Brander, who is also a former writer and editor for National Geographic, writes clearly and reasonably.
To close this section, we note how the assumptions in the model presented above differ from those used by Brander and Spencer [5], Sklivas [25], and Fershtman and Judd [8].
The gas-fired open flame Brander continuously sears grill marks on the top, bottom, or both sides of formed and natural products.
Two weeks later, we're back for an open house at the French chateau-inspired Brander Vineyard.
Warrington Brookside angler Brander weighed in with exactly 28lb.
Drawn From Wales -A School of Art in Swansea 1853-2003 is edited by Kirstine Brander Dunthorne, a senior lecturer at the art school.
Catherine Crowe got seven Highers, her sister Louise , Kirsty Macnab and Hayley Parr six, Kirsty Clark, Fiona Kinross and Laura Parr five and Nicki Brander and Lena Stewart four - a grand total of 48 Highers.
The earlier one, chronicled in Brander Matthews' Roster of the Round Table Dining Club (1926), was founded in 1867 and continued to meet well into the present century.
Both Wiah, of Premier Road, Middlesbrough, and Hugues, of Brander Approach, Leeds, entered pleas of not guilty to the charge.
The company said its new executive team now comprises of Repe Harmanen, CEO; Ilkka Brander, Customer Solutions; Harri Ilvonen, Digital Solutions; Kai Hinno, Operations; Antti Karkkainen, Finance and Timo A.
After the game, they rejoined the wedding party for the reception at Brander Lodge.