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(brand) spanking new

Totally new; never before used. This computer is brand spanking new, so I just don't understand how it can have such terrible performance issues. The company just completed construction on their spanking new headquarters in Virginia. I got this sweater brand spanking new from the thrift store. I can't believe people buy such high-end stuff and then don't even wear it.
See also: new, spanking

brand new

Completely new and unused. The word "brand" here comes from Old English for fire or flame; thus, something that is brand new is likened to that which is forged in—and fresh out of—fire. I bought Jim a brand-new computer for his birthday. That car is brand new, so be extra careful when you drive it.
See also: brand, new

brand spanking new

A more emphatic way to say "new." Nope, I have a brand spanking new phone now, so I shouldn't be dropping calls anymore.
See also: brand, new, spanking

branded IP

Intellectual property ("IP") that is already associated with a popular brand. With branded IP at their disposal, movie studios don't have to take chances any more. Why would they forego the built-in audience a superhero movie brings?
See also: brand, IP

no-brand cigarette

slang A hand-rolled cigarette filled with marijuana; a joint. My brother and I sat out on the back porch, passing a no-brand cigarette back and forth while discussing the mysteries of the universe.
See also: cigarette

off-brand cigarette

Machine-rolled cigarettes not produced by companies with well-known or reputable brands. He was sentenced to six months in jail for selling cheap, off-brand cigarettes outside a strip mall in north Denver. Studies have shown that off-brand cigarettes can contain nearly twice as many cancer-causing chemicals as those produced by established brands such as Marlboro or Camel.
See also: cigarette

on brand

Fitting with the image or brand of someone or something. This phrase can refer to a company brand or (perhaps humorously) to someone's personal interests or image. Their newest commercial is so on brand that you can tell it's for their product before you even see it. That book on the lunar phases is very on brand for you, what with your interest in astronomy.
See also: brand, on

ride for the brand

To act on behalf of and with loyalty toward some group or organization. Originally associated with cowboys. If you're gonna be a leader on this team, you have to ride for the brand every time you suit up.
See also: brand, for, ride
Farlex Dictionary of Idioms. © 2022 Farlex, Inc, all rights reserved.

(brand) spanking new

mod. completely new; brand new. Look at that brand spanking new car!
See also: brand, new, spanking

cigarette with no name

and no brand cigarette and no name cigarette
n. a marijuana cigarette. (Drugs.) You got one of them cigarettes with no name? Bud’s been smoking no name cigarettes again.
See also: cigarette, name, no

no brand cigarette

See also: brand, cigarette, no

off-brand cigarette

n. a marijuana cigarette. (Drugs.) Shorty smokes nothing but those off-brand cigarettes.
See also: cigarette
McGraw-Hill's Dictionary of American Slang and Colloquial Expressions Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved.
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References in periodicals archive ?
(1) It has been shown that Brander and Spencer's result is sensitive to some of the assumptions in the model.
To be a professional man of letters, as men such as Brander Matthews sought to be, meant that one was professional inasmuch as one took part in a discourse essentially inaccessible to the mass public.
The dustjacket photo of the author (Brander, a former soldier, poses smiling next to a machine gun) might lead one to expect a sensationalist approach to the subject.
Instead, branders need to find ways to deliver sharply articulated value to an increasingly cynical set of consumers.
The gas-fired open flame Brander continuously sears grill marks on the top, bottom, or both sides of formed and natural products.
Although the comparison is inevitable, Fred Brander, owner of The Brander Vineyard in Santa Ynez, doesn't want to call his Early Release 2004 Sauvignon Blanc a "nouveau" wine.
PEG eight on the Snake Pit at Brookside Fisheries has won three times in the past month and Bob Brander is the latest to take advantage.
Now worried shepherds are taking their dogs, some worth up to pounds 10,000, to animal behaviourist Donna Brander as they bid to stop their collies going barking mad.
Some articles going in this direction include Spencer and (1983), Brander and Spencer (1984a, b, 1985), Dixit (1984), Venables (1985), De Meza (1986), Eaton and Grossman (1986), Mai and Hwang (1987), Hwang and Mai (1988, 1991), Rodrik (1989), and others.
It also attracted many notable contributors: authors John Kendrick Bangs, James Whitcomb Riley, Agnes Repplier, and Brander Matthews; artists E.
Schoolboy Cameron Brander will become the youngest player in 30 years to figure in a MacTavish Cup final.
The company said its new executive team now comprises of Repe Harmanen, CEO; Ilkka Brander, Customer Solutions; Harri Ilvonen, Digital Solutions; Kai Hinno, Operations; Antti Karkkainen, Finance and Timo A.
Participating wineries: Alexander & Wayne, Arthur Earl, The Brander Vineyard, Buttonwood Farm Winery, Casa Cassara Wines, Cimarone & 3CV Wines, Daniel Gehrs Wines, Dreamcote Wine Company, Imagine Wine, Lucas & Lewellen, Lucky Dogg Winery, Rideau Vineyard, Standing Sun Wines, Toccata Wines, and Toretti Family Vineyard.
He has joined new owner Angela Varty at her home in Northumberland, just six miles from his former handler Steve Brander.
Bentley is former Brander Matthews Professor of Dramatic Literature at Columbia U.