branded IP

branded IP

Intellectual property ("IP") that is already associated with a popular brand. With branded IP at their disposal, movie studios don't have to take chances any more. Why would they forego the built-in audience a superhero movie brings?
See also: brand
References in periodicals archive ?
We will be launching over 15 celebrity apps this year alone and produce multiple unique branded IP shows with our partners.
A developer and publisher of mobile games, Glu creates original and branded IP games that are available on the App Store, Google Play and Amazon Appstore.
Of course, Avaya would like those hybrid migrations to eventually morph into full-blown IP PBXs featuring the company's line of "one-X" branded IP endpoints.
Information security is ensured by a Virtual Private Network that allows students or faculty to enter only authorized areas, University IT labor for Internet services is reduced and the university offers the branded IP services at a nominal mark-up to faculty, alumni and friends.
It is branded IP Morgan -- it is JP Morgan site - but they are delivering information to the brokerage community and to their clients and customers.
A developer and publisher of free-to-play mobile games, Glu creates original IP games and branded IP games available on the App Store, Google Play and Amazon Appstore.