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brand new

Completely new and unused. The word "brand" here comes from Old English for fire or flame; thus, something that is brand new is likened to that which is forged in—and fresh out of—fire. I bought Jim a brand-new computer for his birthday. That car is brand new, so be extra careful when you drive it.
See also: brand, new

branded IP

Intellectual property ("IP") that is already associated with a popular brand. With branded IP at their disposal, movie studios don't have to take chances any more. Why would they forego the built-in audience a superhero movie brings?
See also: brand

on brand

Fitting with the image or brand of someone or something. This phrase can refer to a company brand or (perhaps humorously) to someone's personal interests or image. Their newest commercial is so on brand that you can tell it's for their product before you even see it. That book on the lunar phases is very on brand for you, what with your interest in astronomy.
See also: brand, on

brand spanking new

A more emphatic way to say "new." Nope, I have a brand spanking new phone now, so I shouldn't be dropping calls anymore.
See also: brand, new, spanking

no-brand cigarette

slang A hand-rolled cigarette filled with marijuana; a joint. My brother and I sat out on the back porch, passing a no-brand cigarette back and forth while discussing the mysteries of the universe.
See also: cigarette

off-brand cigarette

Machine-rolled cigarettes not produced by companies with well-known or reputable brands. He was sentenced to six months in jail for selling cheap, off-brand cigarettes outside a strip mall in north Denver. Studies have shown that off-brand cigarettes can contain nearly twice as many cancer-causing chemicals as those produced by established brands such as Marlboro or Camel.
See also: cigarette

(brand) spanking new

mod. completely new; brand new. Look at that brand spanking new car!
See also: brand, new, spanking

cigarette with no name

and no brand cigarette and no name cigarette
n. a marijuana cigarette. (Drugs.) You got one of them cigarettes with no name? Bud’s been smoking no name cigarettes again.
See also: cigarette, name, no

no brand cigarette

See also: brand, cigarette, no

off-brand cigarette

n. a marijuana cigarette. (Drugs.) Shorty smokes nothing but those off-brand cigarettes.
See also: cigarette
References in periodicals archive ?
Castle Brands is an emerging developer and international marketer of premium branded spirits within four growing categories of the spirits industry: vodka, rum, whiskey and liqueurs/cordials.
This one-day symposium for entertainment, consumer brand, licensing and technology companies will explore the challenges and opportunities of mobile and digital licensing and help learn how to best take advantage of this profitable phenomenon through branded content, viable business models, advertising, and licensing strategies.
Brand equity is that incremental value that accrues to a product when it is branded.
Texaco also finished one spot lower in terms of national brand margins than Chevron, but had the best branded margins in a whopping 10 states.
More than ever, when considering co branding, brand executives must make sure the existing brand equity is strong and can sustain and flourish in a co branded situation.
Consumers can purchase Canadian Club 6-year in a commemorative poker bottle and gift box; a commemorative bottle along with a poker hints and tips CD necker; a traditional 6-year bottle along with a Canadian Club branded rocks glass or the traditional bottle in a gift box with Canadian Club gift wrap.
The spin-off enabled ACCO World to complete its previously announced merger with General Binding Corporation, creating ACCO Brands Corporation, an independent publicly-traded company and a global leader in branded office products.