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(brand) spanking new

Totally new; never before used. This computer is brand spanking new, so I just don't understand how it can have such terrible performance issues. The company just completed construction on their spanking new headquarters in Virginia.
See also: new, spanking

brand new

Completely new and unused. The word "brand" here comes from Old English for fire or flame; thus, something that is brand new is likened to that which is forged in—and fresh out of—fire. I bought Jim a brand-new computer for his birthday. That car is brand new, so be extra careful when you drive it.
See also: brand, new

brand spanking new

A more emphatic way to say "new." Nope, I have a brand spanking new phone now, so I shouldn't be dropping calls anymore.
See also: brand, new, spanking

branded IP

Intellectual property ("IP") that is already associated with a popular brand. With branded IP at their disposal, movie studios don't have to take chances any more. Why would they forego the built-in audience a superhero movie brings?
See also: brand, IP

no-brand cigarette

slang A hand-rolled cigarette filled with marijuana; a joint. My brother and I sat out on the back porch, passing a no-brand cigarette back and forth while discussing the mysteries of the universe.
See also: cigarette

off-brand cigarette

Machine-rolled cigarettes not produced by companies with well-known or reputable brands. He was sentenced to six months in jail for selling cheap, off-brand cigarettes outside a strip mall in north Denver. Studies have shown that off-brand cigarettes can contain nearly twice as many cancer-causing chemicals as those produced by established brands such as Marlboro or Camel.
See also: cigarette

on brand

Fitting with the image or brand of someone or something. This phrase can refer to a company brand or (perhaps humorously) to someone's personal interests or image. Their newest commercial is so on brand that you can tell it's for their product before you even see it. That book on the lunar phases is very on brand for you, what with your interest in astronomy.
See also: brand, on
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.

(brand) spanking new

mod. completely new; brand new. Look at that brand spanking new car!
See also: brand, new, spanking

cigarette with no name

and no brand cigarette and no name cigarette
n. a marijuana cigarette. (Drugs.) You got one of them cigarettes with no name? Bud’s been smoking no name cigarettes again.
See also: cigarette, name, no

no brand cigarette

See also: brand, cigarette, no

off-brand cigarette

n. a marijuana cigarette. (Drugs.) Shorty smokes nothing but those off-brand cigarettes.
See also: cigarette
McGraw-Hill's Dictionary of American Slang and Colloquial Expressions Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved.
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References in periodicals archive ?
It determines what consumers want from branded products and how their dimensions are preferred or are in relation with each other.
However, none of the companies studied used this approach dominantly so we use the less emphatic term "corporate branded" to refer to a product that displayed their company's name or house name prominently.
It also seems both pessimistic and disrespectful to dismiss the current generation of teens as "branded for life." Sure, if you walk through your local mall, you're likely to see more brand names displayed on young bodies than in the Store windows.
Co-Managed Branding: Any systematic attempt by at least one supplier and distributor to advance the position of a branded good in the public market.
Typified by Procter and Gamble, these firms believe a product or service can be branded even within lines of a business (or families of products) and therefore a different brand galaxy can emerge for all the varying market preferences.
There are specific steps that can be taken to answer these questions and obtain a brand identity approach that will be most beneficial to both the brand and the branded product:
A brand-led customer experience strategy balances Brand Hallmark Experiences with Branded Micro-Moments.
In fact, branding is so important to the company, it has a global committee made up of senior executives from every continent who are constantly engaged in monitoring how CBRE is branded and how it is positioned in the market.
Thus, its findings are directly relevant for managers of many branded products who have to consider the effects of their branding decisions on marketplace level phenomena such as brand equity outcomes in terms of market share and relative price.
"Pick a topic that aligns with how you want to be branded, develop a speech or presentation that fits the category, and then volunteer to speak at a luncheon or some other event.
Some respondents went further to assert that a "brand" is the actual relationship that a product has with the consumer, while others were more practical in assessing that a "brand" is the extra value-added that a customer is willing to pay for that branded product.
As Charles Newman, senior group manager of market research at Lever Brothers, once said, "You may buy a whole fleet of bakery trucks, but the branded stuff that goes inside is what drives it.
Keep in mind, though, that future demographic trends -- older, more ethnic households -- are more favorable to branded items.
The Denihan Hospitality Group (DHG), formerly Affinia Hospitality, has completed a $532 million recapitalization of The Benjamin and Affinia Hotels portfolios and formed a new hotel management company to own and operate the two brands as well as manage other branded and independent properties.
Conversely, Walmart's "Every Day Low Price" emphasis for national branded products mitigated the retailer's store brand growth; share increased just 0.3 percent between 2007 and 2009.