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Completely new and unused. The word "brand" here comes from Old English for fire or flame; thus, something that is brand new is likened to that which is forged in—and fresh out of—fire. I bought Jim a brand-new computer for his birthday. That car is brand new, so be extra careful when you drive it.
Intellectual property ("IP") that is already associated with a popular brand. With branded IP at their disposal, movie studios don't have to take chances any more. Why would they forego the built-in audience a superhero movie brings?
See also: brand
(brand) spanking new
mod. completely new; brand new. Look at that brand spanking new car!
cigarette with no nameand no brand cigarette and no name cigarette
n. a marijuana cigarette. (Drugs.) You got one of them cigarettes with no name? Bud’s been smoking no name cigarettes again.
no brand cigaretteverb
n. a marijuana cigarette. (Drugs.) Shorty smokes nothing but those off-brand cigarettes.
See also: cigarette