Before presenting your brand
image to the world, reassess your life, career, and what you want to achieve.
Hot-Jobs learned that 90 percent of people looking for jobs online consider it very important or important to be able to support a company's brand
As reported in last month's Agri Marketing, successful brand
marketers Roundup, John Deere, Chevrolet and Pioneer all led their respective categories, enjoying strong producer ratings on the attribute "best overall brand
Dell's keen understanding of the collaborative nature of customer value-creation has resulted in a brand
with deep support not just from customers, but from all its stakeholders--suppliers, employees, and shareholders alike.
Understanding these resource allocations in terms of both raw dollars and real-world contexts provides a powerful advantage for brand
teams, marketing units, market research personnel, reimbursement groups and other parties involved in every brand
As in the previous waves of the Super Brand
study, there have been four key brand
attributes that have been consistently rated high by growers: Stands behind their product; Most dependable; Highest quality; and Best overall value.
Influential people can have enormous power to ignite brand
That same year, Philip Morris slashed the price of Marlboro cigarettes, arguably the most famous brand
in modern advertising, to protect it from cheap generics.
I was delighted to see several brand
"truisms" in their discussion.
The fact that we went public in 2004 and our stock is up 260% in one-and-a-half years, I think is a very public affirmation of how our brand
Importantly, the members of your guiding coalition also "talk up" the need for a strong brand
and the brand
development process among their formal and informal constituencies.
It was clear that awareness of the USDA Rural Development brand
as it currently existed was nearly zero.
Companies that are seen to be damaging the environment, involved in dubious business practices, associated with exploitative employment conditions, or a host of other sins, suffer crippling damage to their brand
and thus ultimately to sales.
If the lessons of the past year or year and half teach us anything, they teach us that a brand
is much richer than that.
Avant sees this as a classic market for proper brand