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brand new

Completely new and unused. The word "brand" here comes from Old English for fire or flame; thus, something that is brand new is likened to that which is forged in—and fresh out of—fire. I bought Jim a brand-new computer for his birthday. That car is brand new, so be extra careful when you drive it.
See also: brand, new

branded IP

Intellectual property ("IP") that is already associated with a popular brand. With branded IP at their disposal, movie studios don't have to take chances any more. Why would they forego the built-in audience a superhero movie brings?
See also: brand

on brand

Fitting with the image or brand of someone or something. This phrase can refer to a company brand or (perhaps humorously) to someone's personal interests or image. Their newest commercial is so on brand that you can tell it's for their product before you even see it. That book on the lunar phases is very on brand for you, what with your interest in astronomy.
See also: brand, on

brand spanking new

A more emphatic way to say "new." Nope, I have a brand spanking new phone now, so I shouldn't be dropping calls anymore.
See also: brand, new, spanking

no-brand cigarette

slang A hand-rolled cigarette filled with marijuana; a joint. My brother and I sat out on the back porch, passing a no-brand cigarette back and forth while discussing the mysteries of the universe.
See also: cigarette

off-brand cigarette

Machine-rolled cigarettes not produced by companies with well-known or reputable brands. He was sentenced to six months in jail for selling cheap, off-brand cigarettes outside a strip mall in north Denver. Studies have shown that off-brand cigarettes can contain nearly twice as many cancer-causing chemicals as those produced by established brands such as Marlboro or Camel.
See also: cigarette

(brand) spanking new

Totally new; never before used. This computer is brand spanking new, so I just don't understand how it can have such terrible performance issues. The company just completed construction on their spanking new headquarters in Virginia.
See also: new, spanking

(brand) spanking new

mod. completely new; brand new. Look at that brand spanking new car!
See also: brand, new, spanking

cigarette with no name

and no brand cigarette and no name cigarette
n. a marijuana cigarette. (Drugs.) You got one of them cigarettes with no name? Bud’s been smoking no name cigarettes again.
See also: cigarette, name, no

no brand cigarette

See also: brand, cigarette, no

off-brand cigarette

n. a marijuana cigarette. (Drugs.) Shorty smokes nothing but those off-brand cigarettes.
See also: cigarette
References in periodicals archive ?
The book that actually gives pragmatic and effective ways to educate, motivate and commit upper management to the brand will be the real blockbuster, and this is not it.
W&H Properties was a brand formed around a set of six Manhattan towers--The Lincoln Building, 250 West 57th Street, 501 Seventh, 1359 Broadway, 200 Fifth and 1107 Broadway--which, in 2002, were removed from the management of Helmsely Spear and taken over by three of the city's leading management and leasing firms.
More full- and fuller-pay students (that's the whore rationale for brand equity)
Both of these items have been proven to communicate a clear, clean and positive brand position for USDA Rural Development and its mission to improve the quality of life in rural America.
While the Japanese economy has stalled and sputtered its way through the last decade, one sector has appeared impervious to any negative factors: the high-end fashion brand market (although high-end must embody a different nuance here when every high-school j girl is dripping with LVMH).
The Super Brand study is about more than just who is leading in the market," explains Bob Jasper, president of Marketing Horizons.
For Firestone and Dell, a brand reflects not just the company itself, but the company it keeps.
In both the 1998 and 2001 studies, John Deere dominated the product categories with the highest brand index score.
Influential people can have enormous power to ignite brand buzz.
Wal-Mart, by virtue of its distribution and market power, is thought to have accelerated the trend toward private labeling, given its emphasis on Sam's American Choice and its own house brand, Great Value products.
Turley says that brands must get back in touch with today's buyer values without migrating away from the brand's core values.
Traditional brand values, such as quality and safety, have become factors.