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(brand) spanking new

Totally new; never before used. This computer is brand spanking new, so I just don't understand how it can have such terrible performance issues. The company just completed construction on their spanking new headquarters in Virginia. I got this sweater brand spanking new from the thrift store. I can't believe people buy such high-end stuff and then don't even wear it.
See also: new, spanking

brand new

Completely new and unused. The word "brand" here comes from Old English for fire or flame; thus, something that is brand new is likened to that which is forged in—and fresh out of—fire. I bought Jim a brand-new computer for his birthday. That car is brand new, so be extra careful when you drive it.
See also: brand, new

brand spanking new

A more emphatic way to say "new." Nope, I have a brand spanking new phone now, so I shouldn't be dropping calls anymore.
See also: brand, new, spanking

branded IP

Intellectual property ("IP") that is already associated with a popular brand. With branded IP at their disposal, movie studios don't have to take chances any more. Why would they forego the built-in audience a superhero movie brings?
See also: brand, IP

no-brand cigarette

slang A hand-rolled cigarette filled with marijuana; a joint. My brother and I sat out on the back porch, passing a no-brand cigarette back and forth while discussing the mysteries of the universe.
See also: cigarette

off-brand cigarette

Machine-rolled cigarettes not produced by companies with well-known or reputable brands. He was sentenced to six months in jail for selling cheap, off-brand cigarettes outside a strip mall in north Denver. Studies have shown that off-brand cigarettes can contain nearly twice as many cancer-causing chemicals as those produced by established brands such as Marlboro or Camel.
See also: cigarette

on brand

Fitting with the image or brand of someone or something. This phrase can refer to a company brand or (perhaps humorously) to someone's personal interests or image. Their newest commercial is so on brand that you can tell it's for their product before you even see it. That book on the lunar phases is very on brand for you, what with your interest in astronomy.
See also: brand, on

ride for the brand

To act on behalf of and with loyalty toward some group or organization. Originally associated with cowboys. If you're gonna be a leader on this team, you have to ride for the brand every time you suit up.
See also: brand, for, ride
Farlex Dictionary of Idioms. © 2022 Farlex, Inc, all rights reserved.

(brand) spanking new

mod. completely new; brand new. Look at that brand spanking new car!
See also: brand, new, spanking

cigarette with no name

and no brand cigarette and no name cigarette
n. a marijuana cigarette. (Drugs.) You got one of them cigarettes with no name? Bud’s been smoking no name cigarettes again.
See also: cigarette, name, no

no brand cigarette

See also: brand, cigarette, no

off-brand cigarette

n. a marijuana cigarette. (Drugs.) Shorty smokes nothing but those off-brand cigarettes.
See also: cigarette
McGraw-Hill's Dictionary of American Slang and Colloquial Expressions Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved.
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References in periodicals archive ?
Woven together, they are powerful ingredients of the brand.
Based on the theoretical studies on the creation of brand personality, the following research objectives are constructed:
Two decades ago, Frontline was introduced as mens innerwear brand. However, gradually it evolved into a lifestyle brand catering to the various needs of the consumers with superlative products known for its quality and price.
Emari, Jafari, and Mogaddam (2012) argued that for a brand to be valued, it must be acknowledged by customers.
"We want to empower our clients; we aren't the type of agency to create your brand behind closed doors without your input before we present your options.
A healthy brand's topline tends to rise consistently year after year, even performing above the industry.
Several factors have attributed to the success and growth of Etisalat's brand value mainly driven by an innovative customer service driven strategy, adapting well to a digital savvy marketplace, leading the 5G revolution and the successful launch of global brand building initiatives.
The company has also seen an eight per cent growth since last year, resulting in becoming the first Middle Eastern brand to hold such a wide portfolio.
Giving insights into how the evaluation of the top 50 brands was carried out, Soboyede said: 'we used the Brand Strength Model (BSM index).
Change at the top is reflective of a wider global trend as the technology sector accounts for more than twice as much brand value as telecoms.
Established African business brands such as Zim- babwe's Econet (#40), Kenya's Bidco (#80) have joined stalwart African brands, MTN (up to #6 from an all-time low of #9) and Dangote (up to #21 from #24), while Ni- geria's 9Mobile (#90) has replaced its predecessor brand, Etisalat (which has remained on the list, declining from #13 to #44, despite exiting the market in 2017).
The first aim of this paper is providing a critical analysis of some paradigms concerned with product and brand management developed within the marketing literature.
Shakeel Baig Chairman, CRPC and Electronic Media at Chase Departmental Store Jail Chorangi Karachi, Different samples of coming Oils, Banaspati Ghee and Conola Oil were collected and on spot testing was done for following Thirteen (13) Brands. Cooking Oil Soya Supreme Brand, Dalda food Cooking Oil, Mezan brand, Olivola Brand, Barkat brand, Habib Brand, Pure brand and Conala Oil, Eva brand, banaspati, Eva brand, banaspati Naz brand, banaspati Shama brand, banaspati Pure brand, banaspati Andaz.
Different samples of coming oils, banaspati ghee and conola oil were collected and on spot testing were done of Cooking Oil Soya Supreme Brand, Dalda food Cooking Oil, Mezan Brand, Olivola Brand, Barkat Brand, Habib Brand, Pure Brand and Conala Oil Eva Brand, Banaspati, Eva Brand, Banaspati Naz Brand, Banaspati Shama Brand, Banaspati Pure Brand and Banaspati Andaz.