no-brainer

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no-brainer

A very easy or obvious choice, decision, or solution. (So easy or obvious that it is humorously said to require no brain.) The military said they would pay off my student debt and provide a guaranteed job after I completed four years of service, so it was a no-brainer for me. The answer to the riddle was a total no-brainer—I don't know why it took me so long to figure out!
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.

no-brainer

n. an easy question that takes no thinking to answer; a simple problem that requires no intellect to solve; a dilemma that requires no pondering to resolve. His proposal of marriage was a no-brainer. She turned him down flat on the spot.
McGraw-Hill's Dictionary of American Slang and Colloquial Expressions Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved.

no-brainer

Something obvious, requiring little thought. Dating from about 1970, the term quickly caught on and is on its way to clichédom. The Washington Post had it on October 3, 1991: “The rich guy is willing . . . This is a nobrainer. Let him build it.” See also rocket scientist, you don't have to be a.
The Dictionary of Clichés by Christine Ammer Copyright © 2013 by Christine Ammer
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References in periodicals archive ?
Summary: Melbourne [Australia], Aug 21 (ANI): Australia coach Justin Langer said that ruling Steve Smith out of the third Ashes Test is a 'no brainer' as he needs some time to get ready.
Portugal Sporting less than brainer Bajkowski They are also set to sign Millwall prodigy Samuel Edozie this summer and are reported to have shown interest in Palmeiras striker Ivan Angulo, 'the next Thiago',' Ajax winger Hossein Zamani, and Fenerbahce's Eljif Elmas.
Dynamo manager Lee Attenborough believes that it was a "no brainer" to bring Fortnam-Tomlinson to the club after he had been trying to get the forward for the past two campaigns.
Boris Johnson on Countryfile just before the referendum also comes to mind, saying it was a no brainer to vote to leave, and that Europe needs us to buy their BMWs and Mercedes as much as we need them.
Fidelity International, one of the largest shareholders in Acacia Mining, said that Barrick Gold's bid for the company was too low, calling it a "no brainer" to reject it, according to Reuters.
AWARD-WINNING Cheshire PR, social media and content marketing agency, No Brainer, has marked its third year of business by adding four new accounts to its client roster.
TEAM MANAGER: This one is sort of a no brainer but I thought I'd throw it in here just to get the ball rolling.
Over the years, he adds, Duane Reade has suffered from "no brainer stores." Those units are so heavily trafficked that assessing the merchandising is all but impossible.
Table 2 Montanans and Their Leisure Montanans say they prefer to do: No-Brainer activities 16% Brainer activities 27% Puzzler activities 54% Nothing; no leisure time 1% But yesterday they actually did: No-Brainer activities 32% Brainer activities 35% Puzzler activities 13% Nothing; no leisure time 17% Source: Bureau of Business and Economic Research, The University of Montana, Montana Poll (Missoula, Montana, December 1993).
It would be worth some serious research to find out what you can get for the This is a brainer, you go for it Bank of has done PS60,000 - you may be able to spend less and have a little left over for the kids.
LONDON Mayor Boris Johnson said it was a "no brainer" to turn down the opportunity for London to host the start of the Tour de France in 2017.
In April 1996, RAM/ROM an African American-owned firm, began selling the Know Brainer to the general public.
It would be worth some serious research to find out what you can get for PSin the This is a brainer, you go for it Bank of has done PS60,000 - you may be able to spend less and have a little left over for the kids.
Ta ta for now to 'no brainer' I NOTICED in Denis Kilcommons' column on Monday he mentioned Yorkshire phrases and I wondered why the heck are so many people using stupid American expressions these days.