the bottom falls out of the industry(redirected from bottom is falling out of the industry)
the bottom falls out of the industry
The sales of a particular product, or in a particular industry, stop. The phrase is often accompanied by "if" or "when," and the type of market is usually specified before the word "industry." If the bottom ever truly falls out of the automotive industry, we could have another Great Depression ahead of us. The bottom fell out of the film-camera industry when digital cameras arrived on the scene.
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.
the bottom falls out of something
If the bottom falls out of a market or industry, people stop buying its products in as large quantities as they did before. But just as quickly, the bottom fell out of the American home video game market. Note: You can also say that the bottom drops out of a market or industry. By the late seventies the bottom dropped out of the steel industry and heavy industry in general.
Collins COBUILD Idioms Dictionary, 3rd ed. © HarperCollins Publishers 2012
the bottom falls (or drops) out of somethingsomething fails or collapses totally.
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