the bottom drops out of the market

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the bottom drops out of the market

The sales of a particular product, or in a particular industry, stop. The phrase is often preceded by "if" or "when," and the type of market is usually specified before the word "market" (i.e. "automobile market"). If the bottom drops out of the stock market, we could have another Great Depression ahead of us. The bottom dropped out of the film camera market when digital cameras arrived on the scene.
See also: bottom, drop, market, of, out