the bottom falls out of the industry

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the bottom falls out of the industry

The sales of a particular product, or in a particular industry, stop. The phrase is often accompanied by "if" or "when," and the type of market is usually specified before the word "industry." If the bottom ever truly falls out of the automotive industry, we could have another Great Depression ahead of us. The bottom fell out of the film-camera industry when digital cameras arrived on the scene.
See also: bottom, fall, industry, of, out

the bottom falls out of something

If the bottom falls out of a market or industry, people stop buying its products in as large quantities as they did before. But just as quickly, the bottom fell out of the American home video game market. Note: You can also say that the bottom drops out of a market or industry. By the late seventies the bottom dropped out of the steel industry and heavy industry in general.
See also: bottom, fall, of, out, something

the bottom falls (or drops) out of something

something fails or collapses totally.
See also: bottom, fall, of, out, something