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But getting the independent bottlers to agree to changes in how they operate will be a challenge.
If true, then strong bottler promotions (1) will be negatively associated, and (2) will run during most promotion weeks.
The bottlers "didn't believe it would be appropriate to do any warehouse deliveries to Wal-Mart because the contract prohibits it," said the bottlers' spokesman, Bill Marks.
Historically, Coke bottlers have delivered their products to stores, where they have handled shelf-stocking and merchandising tasks.
He also says a 1990 government audit revealed that 25 percent of water bottlers had no record of source approval.
The company has tried in good faith to resolve these issues directly with the Dublin bottler, providing new packaging graphics that are consistent with Dr Pepper brand standards and guidelines.
We have a pretty good renewed commitment from the bottlers,'' said Mike McGrath, chief operating officer of Cadbury Beverages/Seven Up.
Pepper determines leading market share between a Coca-Cola and a Pepsi bottler, making it valuable to both the Coca-Cola and Pepsi systems.
Congress intervened and passed the Soft Drink Interbrand Competition Act in 1980, concluding that the bottler system should be preserved because of its benefits to competition, consumers and local communities including smaller retailers.
NYSE: PBG) today announced that it has completed its acquisition of Pepsi-Cola Bottlers for the Merrimack Valley, Inc.
the third largest Coca-Cola bottler in the United States -- and a member of the executive committee for the Coca-Cola Bottlers Association.
and Venezuela's biggest bottler to see whether it creates an illegal monopoly.
As a result of declining CSD volumes and bottler fragmentation, the Pepsi system cold fill capacity exceeds current output demands.
and Coca-Cola Enterprises (CCE) the biggest bottler of Coke products, have filed separate motions to dismiss a lawsuit that would block CCE from testing warehouse delivery of the Powerade sports drink directly to Wal-Mart in its exclusive territory.