Instead, the Panel found that the principal aim of the use of the name "bodacious tatas
" was to "deriv[e], or attempt to derive, monetary benefit by trading on the reputation and goodwill held by [Tata Sons Ltd.]."(126) The Panel found that the domain name owner, in "passing off its erotic and pornographic services to users of the Internet,"(127) was attempting to take a "cash-ride on [Tata Sons'] image and status.
One might think, nevertheless, that the inclusion of the word "bodacious" in the domain name registered by the Respondent, taken together with the addition of the letter "s" to TATA, could create a sufficient distinction between the Complainant's TATA, on the one hand, and "Bodacious Tatas
" on the other.